Branding Manager

9 hours ago

Makati City, National Capital Region, Philippines Vericom Inc. Full time ₱1,500,000 - ₱3,000,000 per year

Role Summary:

You'll build and elevate our startup's brand from the ground up. You'll define brand identity and positioning, devise and execute brand‑building campaigns, ensure consistency, and measure brand performance. This is a hands‑on role: you'll often wear many hats, work closely with other teams, and set up foundational branding systems.

Qualifications & Skills
  • Bachelor's degree in Marketing, Communications, Business, or related. Advanced degree/MBA optional but a plus.
  • 3 years of experience in branding or marketing roles, ideally in small companies, agencies, or startups. Having worked with limited resources is a plus.
  • Strong strategic thinking: able to set direction and vision, but also pragmatic.
  • Creative mindset and good eye for visuals, design, and messaging; but you don't have to be a designer — you need to work well with creatives.
  • Solid understanding of digital marketing (social media, content marketing, maybe paid ads) and general marketing channels.
  • Data‑driven: ability to analyse basic metrics (awareness, engagement, reach) and use them to improve performance. Familiarity with tools like Google Analytics, social media insights.
  • Good communication skills, both written and verbal. Present ideas clearly; able to coordinate across departments.
  • Project and time management skills: juggling many tasks, tight deadlines.
  • Flexibility and willingness to wear multiple hats; startup life is often unpredictable.

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