Brand Manager

2 weeks ago

Makati City, National Capital Region, Philippines Angkas Full time
  • 12-Month Calendar Management: Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments.
  • Brand Equity Building: Develop and safeguard Angkas' brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers.
  • Budget and Media Planning: Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams.
  • Social Media & Community Building: Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates.
  • Partnerships for Top Funnel Growth: Identify, negotiate, and manage brand partnerships and sponsorships that drive awareness, consideration, and trial.
  • Performance Tracking and Trial Conversion: Drive performance through brand health metrics (awareness, top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual booking.
  • Team Management: Manage and mentor junior brand associates and/or cross-functional
Requirements
  • Bachelor's Degree in Marketing, Business, Communications, or related field.
  • 4+ years of brand management experience in top FMCG companies (Unilever, P&G, Nestlé, or similar).
  • Proven experience in brand strategy development, media planning, and budget management.
  • Solid background in social media strategy, influencer partnerships, and community management.
  • Experience handling large-scale ATL campaigns (TV, OOH, Digital) and BTL activations.
  • Strong analytical mindset — able to interpret data and translate into actionable brand strategies.
  • Excellent stakeholder management and cross-functional leadership skills.
  • Team management experience required (at least 1-2 direct reports previously managed).
  • Entrepreneurial spirit — comfortable working in a dynamic, fast-paced tech environment.

Nice to Have

  • Previous experience working with or within tech platforms, transportation, or service apps.
  • Strong interest in mobility, commuter solutions, and community building.
  • Familiarity with CRM platforms and performance marketing tools.

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