Business Development Associate

6 hours ago

Bonifacio Global Metro Manila, Philippines Stream Nation PH, Inc. Full time ₱25,000 - ₱50,000 per year

Business Development Associate to help build our sales pipeline through smart prospecting, consistent follow-ups, and accurate lead qualification. Will work closely with the Business Development team to identify the right prospects, tag and organize them in our CRM (HubSpot), and drive qualified leads to the next stage.

Key Responsibilities:

Lead Generation & Data Mining

●       Research and identify potential prospects that fit our Ideal Customer Profile (ICP)

●       Add a minimum of 80–100 new, accurate prospects per week into HubSpot

●       Ensure each record includes complete and reliable contact information

Follow-Ups & Outreach

●       Follow up with warm leads and inbound inquiries within 24–48 hours

●       Execute outreach tasks (email, LinkedIn, calls) using templates and playbooks

●       Maintain a positive reply rate of 10–15% on follow-up efforts

Lead Qualification

●       Qualify leads based on criteria (e.g., industry, role, interest level, budget)

●       Pass 5–10 high-quality, sales-ready leads per week to the next stage

●       Document and tag disqualified leads with clear reasons

CRM Management (HubSpot)

●       Keep CRM fully updated with all contact activity, tags, and lead statuses

●       Maintain less than 2% duplicate entries and ensure 100% of new leads are logged within 24 hours

●       Organize and tag leads based on campaigns, industries, or sales funnel stage

Reporting & Collaboration

●       Submit weekly activity reports with a summary of leads added, follow-ups made, and qualified leads

●       Share feedback and suggestions for improving messaging, scripts, or workflows

KPIs

1. Data Mining & Prospecting

●       Target: 80 new prospects added to CRM per week per day)

●       Quality: At least 80% of added contacts meet ICP criteria (industry, role, location, etc.)

●       Accuracy: 95%+ of data entries have complete fields (email, LinkedIn, company, role, etc.)

2. Lead Follow-Up

●       Target: 50 follow-up messages or emails sent per week (10 per day)

●       Timeliness: 100% of warm leads followed up within 3-5 business days

3. Lead Qualification

●       Qualified Leads Generated: 3-5 qualified leads per week

●       Qualification Accuracy: 90% of leads passed to the next stage meet agreed qualification criteria

●       Disqualification Rate: Documented reason for 100% of disqualified leads

4. CRM Management (HubSpot)

●       Proper Tagging & Status Updates: 100% of leads in CRM must have correct deal stage, tags, and notes

●       Zero Duplicates: Maintain less than 2% duplicate entry rate

●       Timely Logging: 100% of new contacts and activities logged within 24 hours

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