Brand Communication Executive

5 hours ago

Ayala Alabang, National Capital Region, Philippines SONAK CORPORATION Full time ₱900,000 - ₱1,200,000 per year

·       Develop Comprehensive PR and KOL Strategy: Craft a year-long PR and KOL strategy in alignment with brand campaigns set by the regional team, ensuring consistent brand messaging and maximum exposure.

·       Media Relationship Management: Forge strong relationships with media titles, negotiating coverage and ad placements to amplify brand visibility across various platforms.

·       KOL and Celebrity Collaboration: Identify, negotiate, and collaborate with KOLs and celebrities for joint events and brand campaigns, leveraging their influence to enhance brand credibility and reach.

·       Content Planning for KOLs and Media Partners: Develop a comprehensive content plan for KOLs and media partners to use during overseas and local events, ensuring consistent brand messaging, posting in a timely manner and alignment with campaign objectives.

·       Press Release Management: Localize global/regional press releases for key campaigns and ensure timely dissemination to local media partners, maximizing brand exposure in target markets.

·       Content Creation: Write compelling press releases for local campaigns and special events (e.g., holiday gift list & store opening event), maintaining consistency in brand messaging and tone.

·       Merchandising Collaboration: Collaborate with the merchandising team to forecast and manage seeding products for marketing stocks, press kits, and samples required for brand communication initiatives.

·       PR Event Planning and Execution: Plan and execute local and global PR events to support campaign launches, coordinating with cross-functional teams for seamless execution.

·       Cross-Functional Collaboration: Work closely with store operations, digital marketing, retail marketing and visual merchandisers to coordinate events, product launches, and other brand communication activities, ensuring alignment with overall brand strategy.

·       Other tasks may be assigned

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