Brand Marketing Manager

2 weeks ago

Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time ₱2,000,000 - ₱2,500,000 per year

Professional Experience:

  • Minimum of 7 years of experience in brand management or integrated marketing roles, preferably in consumer electronics, appliances, or other durable goods industries.
  • Demonstrated experience in conceptualizing and launching successful marketing campaigns across ATL, BTL, and digital platforms.
  • Proven background in cross-functional collaboration, stakeholder engagement, and agency/vendor management.
  • Experience working closely with Product Marketing, Trade Marketing, and Sales to deliver aligned go-to-market initiatives.

Functional Competencies:

  • Strategic brand planning and positioning

  • Integrated campaign management

  • Customer Insight and market research

  • Budget and project management

  • Internal and external stakeholder alignment

  • Communication and storytelling

Technical Skills:

  • Proficiency in marketing and analytics tools

  • Experience with creative development tools and platforms

  • Strong understanding of digital marketing channels

  • Familiarity with CRM systems and brand tracking platforms

Systems & Applications:

  • Graphic Design/Media Tools

  • MS Office

  • Marketing Platforms

Key Responsibilities:

Strategic Brand Management

  • Develop and implement long-term brand strategy for HVAC and WRAC product lines.
  • Define brand architecture, positioning, tone of voice, and identity systems.
  • Translate brand strategies into actionable annual plans and integrated campaign calendars.

Brand Research and Insight Development

  • Lead development and analysis of brand health tracking, competitive benchmarking, and market research.
  • Organize and interpret customer insights
  • Partner with agencies to generate actionable insights that support messaging and innovation.

Campaign Development and Execution

  • Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels.
  • Manage creative and media agencies in developing campaign assets and rollout plans.
  • Oversee campaign timelines, content production, and budget allocations.
  • Track performance using metrics such as brand recall, engagement, and reach.

Brand Governance and Stewardship

  • Maintain and regularly update brand guidelines for internal and external use.
  • Conduct brand alignment workshops for internal teams and partners.
  • Review and approve marketing materials, packaging, and communications for brand consistency.

Brand Engagement & Corporate Initiative

  • Manage PR, influencer, and CSR programs to enhance brand visibility and values.
  • Represent the brand in corporate events, sponsorships, and industry forums.
  • Collaborate with digital and social media teams to engage communities and amplify campaigns.

Cross-functional and Commercial Collaboration

  • Collaborate with Product Marketing on GTM planning and product positioning.
  • Work with Trade Marketing and Sales to create in-store programs and retail brand experiences.
  • Participate in annual planning to align brand initiatives with commercial targets.

  • brand manager

    2 weeks ago

    Ayala Alabang, National Capital Region, Philippines GREAT DEPOT INC. Full time ₱1,500,000 - ₱3,000,000 per year

    Job description:Key Management Areas for a Brand Manager:Brand Strategy Development:Creating and executing strategies to build brand awareness, equity, and loyalty. This involves defining brand guidelines, messaging, and value proposition.Market Research:Conducting research to understand consumer behavior, market trends, and competitor positioning. This...

  • Brand Marketing Associate

    1 week ago

    Ayala Alabang, National Capital Region, Philippines Multiflex RNC Phils, Inc. Full time ₱250,000 - ₱500,000 per year

    Multiflex RNC Philippines, Inc. (URATEX)Km. 23 East Service Road, Cupang, Muntinlupa City DUTIES & RESPONSIBILTIESManage and execute assigned marketing campaigns, including advertising, promotions, digital, and social media initiatives.Track and report on brand performance metrics, including sales, market share, engagement, and campaign ROI.Support product...

  • Brand Associate

    1 week ago

    Ayala Alabang, National Capital Region, Philippines Multiflex RNC Phils, Inc. Full time ₱120,000 - ₱600,000 per year

    Multiflex RNC Philippines, Inc. (URATEX)Km. 23 East Service Road, Cupang, Muntinlupa City DUTIES & RESPONSIBILTIESManage category performance including business forecasts, profitability, product range, innovations, and enhancements.Oversee and execute advertising, promotions, and brand marketing programs to support sales growth and strengthen brand...

  • Marketing Community Manager

    1 week ago

    Ayala Alabang, National Capital Region, Philippines B1G Corporation Full time ₱300,000 - ₱600,000 per year

    The Marketing Community Manager is responsible for building, growing, and managing the brand's online and offline community. This role focuses on engaging audiences, strengthening brand loyalty, and supporting marketing campaigns through meaningful interactions with customers, followers, and partners.Key Responsibilities:Develop and implement community...

  • Marketing Manager

    2 weeks ago

    Ayala Alabang, National Capital Region, Philippines ULAP Networks Inc Full time ₱720,000 - ₱1,200,000 per year

    Key ResponsibilitiesDevelop and execute marketing strategies aligned with business goals for IT and telecom services (e.g., cloud, connectivity, cybersecurity, enterprise solutions).Plan and implement integrated marketing campaigns (digital, events, social media, PR) to generate leads and build brand visibility.Oversee market research, competitive analysis,...

  • Creative Designer – Brand

    2 weeks ago

    Ayala Alabang, National Capital Region, Philippines E-Solutions Full time ₱420,000 per year

    Location:Alabang, Muntinlupa |Work Setup:On-siteSalary:Up to ₱35,000 per monthExperience:1–3 years in creative production/design executionAs aCreative Designer, you'll support marketing and communication efforts through graphic design, presentation design, video production, and content publishing. This is an exciting opportunity for a creative...

  • Marketing Coordinator

    2 weeks ago

    Ayala Alabang, National Capital Region, Philippines The Bellevue Hotels & Resorts Full time ₱300,000 - ₱600,000 per year

    B Hotels is looking for a Marketing Coordinator to support the Marketing Communications team in bringing our brand stories to life. This role plays a key part in assisting with branding, digital marketing, events coordination, and public relations efforts to strengthen our market presence and guest engagement.Responsibilities:Support the execution of...

  • Marketing Officer

    1 week ago

    Ayala Alabang, National Capital Region, Philippines Math Tutoring Academy Full time ₱300,000 - ₱360,000 per year

    We're HiringFull-Time Marketing OfficerOur education team is looking for a creative, hands-on Marketing Officer to join our growing teamThis role goes beyond social media, you'll handle marketing campaigns, content posting across all platforms, collaborations, events, and face-to-face marketing activities for our learning center.If you're passionate about...

  • Product Marketing Manager

    2 weeks ago

    Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time ₱1,200,000 - ₱2,400,000 per year

    Professional Experience:At least 7 years of progressive experience in product marketing, preferably in the HVAC, appliances, consumer electronics, or durable goods industriesProven track record of launching and managing products across multiple market segmentsStrong experience collaborating with sales, R&D, supply chain, and marketing teamsBackground in...

  • Trade Marketing Supervisor

    2 weeks ago

    Ayala Alabang, National Capital Region, Philippines AMALGAMATED SPECIALTIES CORPORATION Full time ₱180,000 - ₱300,000 per year

    Job Qualification/s:Candidate must possess at least a Bachelor's/College degree in Business Management/ Administration or Marketing Management or Bachelor of Arts major in Communication ArtsHas at least 2+ years vibrant experience in Marketing, Communications, Sales handling merchandise or trade (marketing)A portfolio of campaigns that delivered resultsHad...