Brand Marketing Manager

1 week ago

Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time ₱2,000,000 - ₱2,500,000 per year

Professional Experience:

  • Minimum of 7 years of experience in brand management or integrated marketing roles, preferably in consumer electronics, appliances, or other durable goods industries.
  • Demonstrated experience in conceptualizing and launching successful marketing campaigns across ATL, BTL, and digital platforms.
  • Proven background in cross-functional collaboration, stakeholder engagement, and agency/vendor management.
  • Experience working closely with Product Marketing, Trade Marketing, and Sales to deliver aligned go-to-market initiatives.

Functional Competencies:

  • Strategic brand planning and positioning

  • Integrated campaign management

  • Customer Insight and market research

  • Budget and project management

  • Internal and external stakeholder alignment

  • Communication and storytelling

Technical Skills:

  • Proficiency in marketing and analytics tools

  • Experience with creative development tools and platforms

  • Strong understanding of digital marketing channels

  • Familiarity with CRM systems and brand tracking platforms

Systems & Applications:

  • Graphic Design/Media Tools

  • MS Office

  • Marketing Platforms

Key Responsibilities:

Strategic Brand Management

  • Develop and implement long-term brand strategy for HVAC and WRAC product lines.
  • Define brand architecture, positioning, tone of voice, and identity systems.
  • Translate brand strategies into actionable annual plans and integrated campaign calendars.

Brand Research and Insight Development

  • Lead development and analysis of brand health tracking, competitive benchmarking, and market research.
  • Organize and interpret customer insights
  • Partner with agencies to generate actionable insights that support messaging and innovation.

Campaign Development and Execution

  • Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels.
  • Manage creative and media agencies in developing campaign assets and rollout plans.
  • Oversee campaign timelines, content production, and budget allocations.
  • Track performance using metrics such as brand recall, engagement, and reach.

Brand Governance and Stewardship

  • Maintain and regularly update brand guidelines for internal and external use.
  • Conduct brand alignment workshops for internal teams and partners.
  • Review and approve marketing materials, packaging, and communications for brand consistency.

Brand Engagement & Corporate Initiative

  • Manage PR, influencer, and CSR programs to enhance brand visibility and values.
  • Represent the brand in corporate events, sponsorships, and industry forums.
  • Collaborate with digital and social media teams to engage communities and amplify campaigns.

Cross-functional and Commercial Collaboration

  • Collaborate with Product Marketing on GTM planning and product positioning.
  • Work with Trade Marketing and Sales to create in-store programs and retail brand experiences.
  • Participate in annual planning to align brand initiatives with commercial targets.

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