brand manager

2 weeks ago

Ayala Alabang, National Capital Region, Philippines GREAT DEPOT INC. Full time ₱1,500,000 - ₱3,000,000 per year

Job description:

Key Management Areas for a Brand Manager:

Brand Strategy Development:

Creating and executing strategies to build brand awareness, equity, and loyalty. This involves defining brand guidelines, messaging, and value proposition.

Market Research:

Conducting research to understand consumer behavior, market trends, and competitor positioning. This research informs brand strategies and marketing initiatives.

Marketing Material Development:

Assisting in the creation of marketing materials, ensuring they align with brand guidelines and messaging.

Budget Management:

Establishing and overseeing budgets for marketing campaigns, events, and other branding activities.

Cross-Department Collaboration:

Working with product development, sales, and other teams to ensure consistent brand messaging and alignment across all touchpoints.

Performance Monitoring:

Tracking and analyzing key metrics to assess the effectiveness of brand strategies and marketing campaigns.

Creative Thinking and Innovation:

Developing innovative ideas and campaigns that differentiate the brand and resonate with the target audience.

Communication and Collaboration:

Effectively communicating with various stakeholders, including consumers, teams, and agencies.

Adaptability:

Being able to adapt to changing market conditions, consumer preferences, and emerging trends.

Digital Marketing:

Managing the brand's online presence, including social media, websites, and other digital channels.

Project Management:

Managing multiple projects simultaneously, setting deadlines, and monitoring progress.

Analytical Skills:

Analyzing data to identify trends, measure campaign performance, and make data-driven decisions.

Budget Management:

Managing and allocating budgets for marketing and branding activities.

Job Types: Full-time, Permanent

Benefits:

  • Additional leave
  • Company events
  • Health insurance
  • Opportunities for promotion
  • Paid training
  • Pay raise
  • Promotion to permanent employee

Work Location: In person

Job Types: Full-time, Permanent

Benefits:

  • Additional leave
  • Company events
  • Health insurance
  • Opportunities for promotion
  • Pay raise
  • Promotion to permanent employee

Work Location: In person

Job Types: Full-time, Permanent

Benefits:

  • Additional leave
  • Company events
  • Health insurance
  • Opportunities for promotion
  • Pay raise
  • Promotion to permanent employee

Work Location: In person

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