Employer Branding Officer

1 week ago


Ayala Alabang, National Capital Region, Philippines eClerx Full time ₱1,200,000 - ₱2,400,000 per year

Job Title:
Employer Branding Officer

Location:
Alabang, Muntinlupa City, Onsite

Department:
Talent Acquisition / Human Resources

Employment Type:
Full-time

About the Role

The
Employer Branding Officer
plays a key role in promoting the company as an employer of choice. This role focuses on strengthening the employer value proposition (EVP), enhancing the organization's visibility on various platforms, and developing content and campaigns that attract top talent. The role collaborates closely with Talent Acquisition, Marketing, and Business Leaders to create a cohesive and engaging brand presence internally and externally.

Key Responsibilities

Employer Branding & Talent Marketing

  • Develop and execute employer branding strategies aligned with overall HR and business goals.
  • Promote company culture, values, achievements, and employee success stories through engaging content.
  • Plan and lead talent branding campaigns to raise brand visibility on social, digital, and offline platforms.

Social Media & Content Creation

  • Manage the company's careers social media channels (LinkedIn, Facebook, Instagram, etc.).
  • Create content (posts, articles, videos, testimonials) showcasing company culture, events, CSR activities, and employee experiences.
  • Collaborate with design teams or external agencies for creative assets.

Talent Engagement & Community Building

  • Support employer branding activations such as job fairs, campus events, partnerships, and webinars.
  • Build relationships with universities, career partners, and industry organizations to increase brand presence.

Analytics & Insights

  • Track and analyze performance of branding activities and campaigns (engagement, reach, followers, applications generated).
  • Monitor employer reviews on platforms like Glassdoor, JobStreet, Indeed, etc., and identify improvement opportunities.

Internal Brand Advocacy

  • Partner with HR and Communications for internal communications initiatives.
  • Launch initiatives that encourage employees to become brand ambassadors.
  • Support engagement programs aimed at strengthening company culture.

Qualifications

  • Bachelor's degree in Marketing, Communications, Human Resources, or related field.
  • 2–4 years of experience in employer branding, marketing, communications, or talent acquisition.
  • Strong copywriting and storytelling skills; ability to create compelling narratives around culture and people.
  • Experience in social media management and basic design tools (Canva, Adobe, etc.).
  • Familiarity with analytics tools (LinkedIn Analytics, Meta Business Suite, Google Analytics) is a plus.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Key Competencies

  • Creative thinker with strong visual and writing skills.
  • Strong stakeholder management and collaboration skills.
  • Ability to translate culture into engaging content and campaigns.
  • Data-driven mindset with strong attention to detail.
  • Passion for people, culture, and brand development.

What We Offer

  • Opportunity to shape and influence the employer brand of a fast-growing organization.
  • Collaborative environment with exposure to HR, Marketing, and senior leadership.
  • Career development opportunities and continuous learning.

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