Marketing Team Leader

2 weeks ago

Work from Home, Philippines Packsify, LLC Full time $70,000 - $120,000 per year

Job Overview

We are seeking a dynamic and results-driven Marketing Team Leader to spearhead our marketing initiatives and drive brand growth.

This role requires a strategic thinker with a passion for digital marketing and a proven track record in leading successful marketing campaigns.

The ideal candidate will possess strong leadership skills, creativity, and the ability to analyze market trends to develop effective marketing strategies across various channels.

Responsibilities:

  • Team Leadership: Setting OKRs, KPIs, and weekly cadences — keeping the team aligned and accountable.
  • System Building: Running proof, creator, and live-ops engines to create a repeatable growth machine.
  • Growth Channels: Scaling Discord, email, app, and VIP Club with systems that compound.
  • Creators & Affiliates: Sourcing, activating, and optimizing partnerships.
  • Landing Pages: Creating and improving pages for conversion, ensuring on-brand quality.
  • Design Quality: Spotting when assets are off-brand or ineffective (Canva-level edits when needed).
  • Fast Loops: Running "guess → test → measure → decide" cycles, documenting results in ClickUp.‍
  • Data Transparency: Using GA4, Looker, ActiveCampaign, and ClickUp to keep results simple and visible.

Skills:

  • You've led marketing teams in startups or lean environments.
  • You know how to prioritize strategically when resources are limited.
  • You believe in data, small loops, and clear milestones — not vague long timelines.
  • You've built OKRs and KPIs for teams and individuals.
  • You're a generalist who has done the work: landing pages, community engagement, campaigns, affiliates, dashboards.
  • You care about brand consistency and can keep assets aligned.
  • You want to be a foundation role Packsify builds marketing around long-term.

Bonus Points If You:

  • Have experience with mobile apps, Discord communities, or VIP programs.
  • Bring a background in lifecycle marketing (onboarding, retention, reactivation).
  • Understand high-value players and what motivates whales.
  • Are hands-on with ClickUp, GA4, Looker, ActiveCampaign, and Canva.

Job Type: Full-time

Benefits:

  • Flexible schedule
  • Work from home

Work Location: Remote

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