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Channel Expansion Specialist

1 week ago

Makati City, National Capital Region, Philippines Merck Full time

Job Overview

About This Opportunity

We're looking for a strategic growth initiatives director to drive our emerging channels development efforts. As a key member of our team, you'll be responsible for developing and implementing strategies to identify and build opportunities in new customer segments.

Main Responsibilities:

  1. Lead project teams in developing and implementing channel programs
  2. Recommend the right GTM and KPIs to accelerate realization of growth opportunities
  3. Recommends the right marketing mix and promotional tactics to drive activation
  4. Make informed decisions based on business analytics and data insights

Essential Qualifications:

  • Bachelor's or Master's degree in related disciplines
  • At least 3 years of relevant experience in leading emerging channels, New Business Development, and Consumer Activation
  • Proven track record of driving business growth and activating new markets
  • Strong leadership and team management skills
  • Ability to influence stakeholders and drive results