
Senior Retention and Direct Response Marketing Specialist
2 days ago
Lead Generation Manager
Description:
We are seeking a seasoned Lead Generation Manager to drive online lead generation through strategic marketing channels. The ideal candidate will have experience in launching and managing campaigns across traditional and non-traditional platforms, including TV, radio, podcasting, influencer marketing, digital billboards, social media, and AI-assisted voice channels.
Responsibilities:
- Develop and execute innovative marketing plans to expand reach into untapped markets.
- Launch and manage lead generation campaigns across multiple channels.
- Continuously test new marketing channels and analyze data to refine strategies.
- Collaborate with cross-functional teams to align marketing efforts with business goals.
- Stay ahead of industry trends to identify new opportunities for expansion.
Requirements:
- Proven experience in online lead generation or sales with a focus on direct response campaign measurement.
- Strong background in performance marketing, data analysis, and campaign testing.
- A hands-on, test-and-learn mindset with the ability to move quickly.
- Excellent communication and leadership skills.
About This Role:
This is a mid-senior level, full-time position in the IT Services and IT Consulting industry.
Benefits:- A dynamic and innovative work environment.
- Opportunities for growth and professional development.
- A collaborative team culture.
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