
Assistant Manager, Direct Marketing
24 hours ago
POSITION SUMMARY
The Assistant Manager of Direct Marketing plays a key role in developing and executing targeted campaigns to drive customer engagement and increase revenue across both gaming and non-gaming segments.
For the non-gaming portfolio, the focus is on creating compelling marketing initiatives that boost customer spend in Food & Beverage outlets, hotel accommodations, and retail spaces. This requires close collaboration with non-gaming stakeholders and a strong understanding of guest behavior across various resort offerings.
Success in this role requires a creative mindset, strong stakeholder collaboration, and the ability to translate customer insights into effective, high-impact marketing strategies.
Requirements
QUALIFICATIONS AND REQUIREMENTS
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Bachelor's degree in Marketing, Business Administration, or a related field
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3–5 years of direct marketing experience, ideally in gaming, hospitality, F&B, retail, or related industries
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Proven track record in developing and executing targeted marketing campaigns
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Strong analytical skills with the ability to interpret data and apply insights to optimize campaign performance
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Experience in creating promotions that drive both gaming and non-gaming revenue
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Excellent communication and interpersonal skills
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Demonstrated ability to collaborate with cross-functional teams and manage stakeholder relationships effectively
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