Assistant Manager, Direct Marketing

24 hours ago


Paranaque City, Calabarzon, Philippines Casino Marketing Full time $60,000 - $80,000 per year

POSITION SUMMARY

The Assistant Manager of Direct Marketing plays a key role in developing and executing targeted campaigns to drive customer engagement and increase revenue across both gaming and non-gaming segments.

For the non-gaming portfolio, the focus is on creating compelling marketing initiatives that boost customer spend in Food & Beverage outlets, hotel accommodations, and retail spaces. This requires close collaboration with non-gaming stakeholders and a strong understanding of guest behavior across various resort offerings.

Success in this role requires a creative mindset, strong stakeholder collaboration, and the ability to translate customer insights into effective, high-impact marketing strategies.



Requirements

QUALIFICATIONS AND REQUIREMENTS

  • Bachelor's degree in Marketing, Business Administration, or a related field

  • 3–5 years of direct marketing experience, ideally in gaming, hospitality, F&B, retail, or related industries

  • Proven track record in developing and executing targeted marketing campaigns

  • Strong analytical skills with the ability to interpret data and apply insights to optimize campaign performance

  • Experience in creating promotions that drive both gaming and non-gaming revenue

  • Excellent communication and interpersonal skills

  • Demonstrated ability to collaborate with cross-functional teams and manage stakeholder relationships effectively




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