Email Outreach Manager

2 weeks ago


Pasig, National Capital Region, Philippines Drake International Philippines Full time
Email Marketing Manager Job Description

Drake International Philippines is seeking a highly skilled Email Marketing Manager to join their team. This is a fantastic opportunity for a talented marketing professional to play a key role in the company's growth and success.

Key Responsibilities:
  • Ideate, test, and scale the email channel by leading the development and execution of multiple automated email programs to engage with the B2B audience at scale.
  • Build scaled and converting outbound email campaigns.
  • Manage relevant lists of prospects, including cold, firmo, low-intent, high-intent, and opt-ins.
  • Partner with PMM and Sales to nail messaging and leverage performance data to continuously iterate and improve content and messaging.
  • Scale the test and learn culture by leveraging data to design sound experiments and iterate to maximize performance.
  • Optimize email marketing processes, including campaign development, email design, segmentation, personalization, and more.
  • Build a brand-new Newsletter program.
  • Ensure the success of email execution, QA, and deliverability.
  • The role could evolve to manage and mentor a team of email marketing specialists.
Requirements:
  • Excellent writer and strong communicator.
  • 5+ years of cold-outbound-email/CRM marketing experience, including experience with SaaS or subscription-based services.
  • Excellent problem-solving capabilities and a robust analytical approach.
  • Deep technical knowledge of email best practices, including deliverability, domain/mailbox configuration, verification, and BDR-style copywriting.
  • Strong experience with building triggered email programs, managing lists & lead mining, and enrichment.
  • Experience with Instantly and Zapier is a big plus.
What's in it for you?
  • Up to Php 125k total earnings, depending on experience.
  • HMO (with dependents).
  • Work alongside the founding team as we aggressively scale up.
  • Meals provided daily.
  • Company Equity.
  • Great workspace in Ortigas CBD.


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