Senior Email Marketing Strategist

1 month ago


Pasig, National Capital Region, Philippines Drake International Philippines Full time

**Job Summary:**

We are seeking a highly skilled Senior Email Marketing Strategist to join our team at Drake International Philippines. As an Email Outreach Manager, you will be responsible for developing and executing multiple automated email programs to engage with our B2B audience at scale.

**About the Role:

This role could evolve to manage and mentor a team of email marketing specialists, making it an excellent opportunity for those looking to take their career to the next level.

**Responsibilities:**

  • Ideate, test, and scale the email channel: lead the development and execution of multiple automated email programs to engage with our B2B audience at scale.
  • Build scaled+converting outbound email campaigns.
  • List management: source and manage relevant lists of prospects: cold/firmo, low-intent, high-intent, and opt-ins.
  • Partner with PMM and Sales to nail messaging. Leverage performance data to continuously iterate and improve content and messaging.
  • Scale our test & learn culture: leverage data to design sound experiments, and iterate to maximize performance. Identify strategic opportunities for growth and retention.
  • Optimize our email marketing processes, including campaign development, email design, segmentation, personalization, and more.
  • Build a brand-new Newsletter program.
  • Ensure the success of email execution, QA, and deliverability.

**Qualifications:**

  • Excellent writer and strong communicator.
  • 5+ years of cold-outbound-email/CRM marketing experience; must include experience with SaaS or subscription-based services. Experience with dual SLG & PLG motions is a plus. Experience with both B2B and B2C marketing is a plus.
  • Excellent problem-solving capabilities and a robust analytical approach, with the ability to leverage data to inform decisions, measure impact, and drive program improvements.
  • Deep technical knowledge of email best practices including deliverability, domain/mailbox configuration, verification, and BDR-style copywriting.
  • Strong experience with building triggered email programs, managing lists & lead mining, and enrichment.
  • Experience with Instantly and Zapier is a big plus.
  • Experience with Salesforce and Excel is a plus.

**What We Offer:**

  • Up to Php 125k total earnings (depending on experience).
  • HMO (with dependents).
  • Work alongside the founding team as we aggressively scale up.
  • Meals provided daily.
  • Company Equity.
  • Great workspace in Ortigas CBD.


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