Brand Development Lead

1 week ago

Ayala Alabang, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000

Job Overview

We are seeking a highly skilled Marketing Supervisor to join our team. As a Marketing Supervisor, you will be responsible for leading the development and implementation of marketing strategies that drive business growth and customer acquisition.

Key Responsibilities:
  • Develop and implement marketing strategies: Manage the establishment of the corporate brand by developing communication strategies tailored to target customers, considering their needs, competitive pressures, available communication channels, and key messages.
  • Oversee marketing materials: Oversee the design of the company logo, product visuals, and other marketing materials.
  • Manage marketing programs: Develop and recommend sales and marketing programs to promote a strong corporate image, position bank products and services effectively, and enhance brand activation, customer acquisition, and retention.
Qualifications and Skills:
  • Education: College degree, preferably in Business Administration/Marketing or any related field.
  • Experience: With 3-5 years of actual work experience in marketing within a financial institution or related field, at least 2 years in a supervisory capacity.
  • Skills: Proficient in visual presentation tools (Photoshop, Canva, etc.).
Additional Responsibilities:
  • Manage customer complaints: Manage customer complaints, feedback, and inquiries, providing immediate responses.
  • Monitor and evaluate performance: Monitor and evaluate the effectiveness of marketing activities and report to the Management Committee on the effectiveness of each marketing channel, including prospects and leads generated, and recommend improvements.
  • Stay up-to-date with industry trends: Research new trends, technologies, and methodologies in marketing channels to expand market reach.

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