Brand Manager

4 days ago

Ayala Alabang, National Capital Region, Philippines FOODCHOICE CORP. Full time ₱900,000 - ₱1,200,000 per year

JOB DESCRIPTION

  • Conduct market research, analyze consumer behavior, and monitor competitor activities to identify opportunities and inform brand strategy.
  • Create and implement brand strategies that align with business objectives, focusing on building brand equity, trust, and customer loyalty.
  • Develop and manage various marketing and advertising campaigns, including digital, print, and in-store promotions, to enhance brand visibility.
  • Contribute to new product development and pricing strategies, ensuring they align with the brand's identity and market positioning.
  • Work closely with other departments, such as marketing, design, and sales, to ensure brand consistency across all touchpoints.
  • Create and manage advertising and promotional budgets, allocating resources effectively to achieve campaign goals.
  • Evaluate the success of marketing activities by analyzing key performance indicators (KPIs) like sales figures, customer satisfaction, and brand awareness.
  • Oversee all aspects of a brand's messaging and visual identity to ensure a consistent and unified presentation across all platforms and materials.
  • Ability to analyze market data and consumer insights to make informed strategic decisions.
  • Deep knowledge of marketing principles, market research, and consumer behavior.
  • Capability to develop long-term brand strategies that drive business growth.
  • Strong communication skills to collaborate effectively with cross-functional teams and present strategies.
  • Ability to manage multiple projects, including campaigns, budgets, and product launches, simultaneously.

QUALIFICATIONS

  • Must have a Bachelor Degree in Business Administration, Marketing or any related course
  • At least 3-5 years of experience preferably in brand management, product management or trade marketing
  • Experience in FCMG is highly preferred
  • Good verbal & written communication skills.
  • Excellent problem-solving skills.

Job Type: Full-time

Benefits:

  • Health insurance

Work Location: In person

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