Brand Marketing Manager

4 weeks ago

Ayala Alabang, National Capital Region, Philippines Michael Page Full time
  • Shape brand strategy for a leading appliances brand
  • Launch bold campaigns across ATL, BTL & digital media

About Our Client

Our client is a leading player in the electronics and appliance sector, known for delivering innovative and high-quality products that elevate everyday experiences. With a strong market presence and a culture that values creativity, collaboration, and customer focus, they offer an exciting environment for marketing professionals to grow and make a meaningful impact.

Job Description

  • Develop and execute strategic brand plans and campaigns
  • Lead integrated marketing across ATL, BTL, and digital channels
  • Manage creative agencies and oversee campaign execution
  • Conduct market research and analyze brand performance
  • Ensure brand consistency across all touchpoints and materials
  • Collaborate with cross-functional teams on go-to-market efforts
  • Drive brand engagement through Public Relations, CSR, and influencer programs
  • Monitor budgets, timelines, and campaign effectiveness

The Successful Applicant

A successful Brand Manager should have:

  • A degree in Marketing, Business Administration, or a related field.
  • 7+ years in brand management or integrated marketing.
  • Experience in consumer goods, electronics, or appliances
  • Strong background in campaign development (ATL, BTL, digital)
  • Skilled in market research, brand tracking, and insights
  • Proficient in marketing tools, CRM, and analytics platforms

What's on Offer

  • Competitive compensation package.
  • Permanent role with opportunities for career growth in a large organization.
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