Brand Marketing Manager
4 days ago
Key Responsibilities:Team Leadership & Project Management
- Manage a dynamic project marketing team, ensuring effective collaboration, productivity, and performance.
- Oversee end-to-end execution of marketing plans aligned with business objectives and sales strategies.
Marketing Strategy & Execution
- Develop and implement strategic marketing plans to promote real estate projects through various channels, including digital, print, and events.
- Track and analyze campaign performance using data-driven insights to optimize strategies and improve ROI.
Creative Content & Branding
- Supervise the creation of high-impact marketing materials such as brochures, property flyers, videos, virtual tours, and other branded content.
- Ensure consistency in brand messaging and visual identity across all platforms and materials.
Event Management
- Plan and execute marketing events such as brand launches, open houses, broker previews, and other tactical selling events to boost project visibility and engagement.
Vendor & Budget Management
- Manage marketing budgets, ensuring optimal allocation of resources and cost-efficiency.
- Collaborate with external vendors, photographers, designers, and advertising agencies to execute high-quality deliverables.
Market & Competitor Insights
- Monitor market trends, buyer behavior, and competitor marketing strategies to identify growth opportunities and maintain a competitive edge.
Qualifications:
- Minimum of 5 years of experience in marketing, with at least 3 years in a leadership or people management role.
- Strong communication, project management, and organizational skills.
- Proven ability to lead cross-functional teams and manage multiple campaigns simultaneously.
- Creative and strategic thinker with attention to detail and strong brand sensibility.
- Experience in real estate or property development marketing is a plus.
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