Brand Senior Specialist

2 weeks ago


Ayala Alabang, National Capital Region, Philippines Concepcion Midea, Inc. Full time $60,000 - $120,000 per year

Brand Senior Specialist (Midea)

Overall Objective:

Serves as a central resource for all brand related information and coordinate with business partners in creating and implementing brand-building activities. Responsible for managing and developing plans that that support brand objectives and creates campaigns that increase the awareness of the brand or company.

Key Responsibilities:

  • Manage and enhance a company's brand reputation or identity
  • Help promote brand uniformity and ensure brand consistency
  • Coordinate objectives with creative, marketing, product management, sales and other departments
  • Analyze and support both category and product marketing plans to align with brand strategy and achieve monthly or annual goals
  • Develop and implement brand management plans and identify brand-building ideas
  • Create and improve agency and partner relationships
  • Ensure brand communication for areas of responsibility are consistent with the company and brand positioning
  • Generate and implement media planning, buying, and innovation strategies
  • Organize and manage content management and information sharing among departments, divisions and external clients
  • Create monthly content and product ad plans
  • Provide design and direction for marketing collateral, web and other visual communications media for the company
  • Assist in the creation and refinement of graphic standards and visual brand strategies
  • Monitor performance of ads or campaign on social media and other platforms as well as digital marketing trends and innovation
  • Create and deliver marketing copy and presentation
  • Performs other important or urgent tasks as requested by immediate supervisor

Job Type: Full-time

Work Location: In person



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