
Brand Senior Specialist
2 weeks ago
Brand Senior Specialist (Midea)
Overall Objective:
Serves as a central resource for all brand related information and coordinate with business partners in creating and implementing brand-building activities. Responsible for managing and developing plans that that support brand objectives and creates campaigns that increase the awareness of the brand or company.
Key Responsibilities:
- Manage and enhance a company's brand reputation or identity
- Help promote brand uniformity and ensure brand consistency
- Coordinate objectives with creative, marketing, product management, sales and other departments
- Analyze and support both category and product marketing plans to align with brand strategy and achieve monthly or annual goals
- Develop and implement brand management plans and identify brand-building ideas
- Create and improve agency and partner relationships
- Ensure brand communication for areas of responsibility are consistent with the company and brand positioning
- Generate and implement media planning, buying, and innovation strategies
- Organize and manage content management and information sharing among departments, divisions and external clients
- Create monthly content and product ad plans
- Provide design and direction for marketing collateral, web and other visual communications media for the company
- Assist in the creation and refinement of graphic standards and visual brand strategies
- Monitor performance of ads or campaign on social media and other platforms as well as digital marketing trends and innovation
- Create and deliver marketing copy and presentation
- Performs other important or urgent tasks as requested by immediate supervisor
Job Type: Full-time
Work Location: In person
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Brand Senior Specialist
2 weeks ago
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