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Key Business Expansion Officer

1 week ago

Cebu City, Central Visayas, Philippines Pepsi-Cola Products Philippines Inc. Full time
Job Description

This position is responsible for driving sales productivity by rendering retail marketing services to specific marginal accounts in a geographically defined territory. The primary objective is to promote Pepsi-Cola products and build strong relationships with retail partners to achieve sales targets and growth.

Duties and Responsibilities
  • Perform selling activities to marginal accounts to achieve sales volume and deliver productivity targets
  • Conduct sales calls for marginal outlets following the prescribed 8 Steps of a Call and required frequency per outlet
  • Prepare and submit the RCP (route coverage plan) every 4th Monday of the month
  • Recommend purchase orders/stocking levels per SKU to marginal accounts (average of 12 SKUs per outlet)
  • Coordinate all deliveries of booked orders, powered coolers, and marketing collaterals; and prepare the supporting documentation
Outlet Management
  • Expand horizontal & vertical distribution by identifying new SKU pipelines
  • Ensure sufficient stocking level per SKU and equipment status i.e. as to the purity of powered coolers
  • Run daily monitoring of cash/cheque collections and reconcile discrepancies
  • Sustain and grow Commercial targets by diligently opening new outlets based on target
Trade Program/Promotions
  • Efficiently implement trade programs and promotion activities not limited to the installation of merchandising materials (POSMs) and deployment of powered coolers (PC) to create visibility, awareness, and brand recall
  • Execute trade programs and promotions based on Commercial strategy and sales guidelines Pepsi-Cola Products Philippines, Inc.
  • Implement and monitor trade programs/promotions and provide sound possible resolutions as needed
  • Provide reportorial support relevant trade program/promotion implementation as advised by his/her Line Manager
Cost Management
  • Efficiently manage account receivables, sales and marketing spends, and other financial resources of territory/accounts
  • Check for accuracy, reports, and resolves discrepancies
  • Check and monitor daily cash/cheque collection and account receivables and reconcile sales revenue realizations
  • Ensure adherence to the company's credit policies, prevent fraud, bad debts, and over-aging
  • Perform daily settlement activities
Sales Monitoring Tools
  • Closely track and analyze sales performance using standard sales monitoring tools
  • Run daily update of Territory Score sheets with daily sales performance and route KPIs
  • Consistently run the monthly update of Executional Planner
  • Build and maintain territory details (performance and other pertinent information) using the Fact Book
  • Execute the job with daily use of toolkit to aid the Pre-sellers in their trade visits
Asset and Resource Management
  • Ensure assigned service vehicle is clean, in good running condition, and well-maintained at all times
  • Consistently run BLOWBAGETS
  • Closely coordinate with Fleet Administration for vehicle maintenance, repairs, and compliance to safety standards
  • Ensure that OR and CR are updated and properly kept inside the work tool vehicle
  • Strictly comply to safety and statutory regulations with regard to the usage and safekeeping of assigned service vehicle and other work tools
  • Ensure that all operating expenses are within prescribed budgets and compliant with company policy
Environment, Health, Safety, and Security
  • Incorporate EHSS compliance in the implementation of focus channel strategies and initiatives
  • Work with EHSS to promote and comply with EHSS practices and initiatives across the Area
Other job-related duties and responsibilities as may be assigned from time to time