Channel Execution Specialist
2 weeks ago
Job Description:
The Channel Execution Specialist is responsible for the conceptualization, development, implementation, and evaluation of in-store programs to support the following units:
- Operations – drive incremental sales through execution of various programs and promotions.
- Portfolio – drive offtake sales at the retail level specific to specified products intended for move out/push sell.
Summary of Responsibilities:
- Extract market insight from internal sales data, customer interaction, and front liner insights.
- Assist in formulation of effective and efficient trade and promotional support plans and programs.
- Execute and monitor in-store promotions and other trade activities such as on-ground community activation, medical missions, and the like.
- Coordinate with pharma suppliers, merchant partners, and other corporate retail partners in the implementation and execution of marketing activities.
- Accomplish other marketing-related programs by completing related results as needed.
- Conduct regular trade checks including competitors' checks.
- Regular coordination meetings and brainstorming sessions with Operations and Franchisees to assist in their local store marketing activities.
- Prepare and submit post-promo evaluation reports.
- Prepare needed work plans, trade letters, and other correspondence.
Job Requirements:
- College graduate of any marketing or business management course.
- Minimum one year experience in pharmacies, pharmaceutical category management, or equivalent fields.
- Pharmaceutical product knowledge.
- Effective communication skills both written and oral.
- Effective analytical and problem-solving skills.
- Project Management.
- Ability to work as part of a team.
- Accuracy and keen eye for detail.
- Computer literate with advanced skills in using Microsoft Excel is an advantage.
- Highly trainable and strategic.
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