Senior Business Development Manager

2 weeks ago

Manila, National Capital Region, Philippines Conagra Brands Full time

Conagra Brands has the most impactful, energized, and inclusive culture in food. Our diverse team embraces debate to challenge marketplace/business conventions. We are respected for our high-quality brands, great margins, and consistent results.

We combine a rich heritage with a sharpened focus and entrepreneurial spirit. Conagra's portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. We are a 100-year-old company with a start-up attitude - an imperative to transform how we do business. What is not changing? Our timeless values: integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.

Position summary:

  • Lead the team to deliver the planned annual sales & profit targets while managing trade effectively.
  • Applies extensive product and market knowledge to sell to a major, complex national or strategic/sophisticated account.
  • Maximizes sales to top tier accounts by implementing advanced business planning, forecasting, analytical and category management expertise.
  • Coach and lead sharing of best practices within and across teams.
  • Project work, lead special projects on cross functional teams, contribute to/lead process improvements.
  • Leads, coaches, and develops assigned team members while upholding and living Conagra Brands corporate values.

Responsibilities:

Customer Account Management: Demonstrate ability to drive sales results while providing best in class customer service.

  • P&L responsibility over Philippines, rest of Asia + Oceania – Club, Retail + Food Service Business (P&L size NS $40MM).
  • Customer accountability may range from partial accountability for one or two large accounts or full accountability for multiple small accounts.
  • Strategize customer business initiatives & develop joint business plans with customers.
  • Negotiate annual agreements, promo activity, listing fees, price increases & costing with customer.
  • Create & present business reviews to the leadership.
  • Gain customer approval for in-store activation (displays, signs, etc.).
  • Address and manage costing & routine demand and supply issues with customer.
  • Communicate changes to CAG policy, discontinued items, pricing actions, recalls/product quality issues to customer.
  • Ensuring new products are listed and distribution gaps are filled.
  • Manage SOP (Standard Operating Procedures) with Co-manufacturer for one of our brands and manage two license agreements.

Sales: Utilize product, category, customer, and consumer data to identify opportunities and prepare sales presentations.

  • Proactively develop and present business strategies and tactics to drive portfolio results.
  • Support the business development manager's on Calls on corporate headquarters and/or or makes. decisions for corporate banner stores.
  • Manage new product launches.
  • Expand distribution of Conagra Brands products.
  • Manage multiple food groups – applicable items in CAG portfolio.
  • Leads Local Production Sales & Operations.
  • Ensure innovation pipelines are executed on time based on Annual Operation Plan and Strategic Plans.
  • Responsibility over forecasting and execution of sales and demand planning and plant coordination.
  • Manages and works with 3rd party service providers to deliver operational tasks to run local entity.
  • Collaborate with regional Sales Teams, Supply Planning and Cross-functional teams monthly to ensure business delivery.
  • Other administrative tasks related to running local production (Philippine) entity including but not limited to regulatory and compliance submissions, audit, etc.
  • Oversight on Rest of Asia Business development.
  • Leads, coaches and trains direct report regularly.

Business Planning/Financial accountability: Conduct sales analytics, using available insights to provide solutions to customer needs.

  • Delivering Annual Net Sales & Profit targets.
  • Accurately forecasting sales volume & trade dollars.
  • Developing, implementing, and evaluating trade and shopper marketing initiatives, based on insights.
  • Maximization of trade investments and efficiencies aligned to business objectives.
  • Business and category analysis. Developing & presenting category management solutions.
  • Understand and execute marketing plan sales material.
  • Monitor trade activity execution.
  • Evaluate customer specific reports and standardized IRI reports.
  • Relationship Management within internal matrix organization.
  • Partner with team Business Development Managers, Business Analyst / Account Manager in reporting and analytics.
  • Communicate/Inspire other sales personnel and cross functional team members at Conagra Brands.
  • Maximizing all sales opportunities through alignment & support from the Retail Team.

Potential Career Progression:

  • Lateral developmental move in Global Markets role as a Sr. Business Development Manager role.
  • Director of Sales.
  • Market Development (Sales Strategy).
  • Shopper Marketing.

Qualifications, Education & Experience:

  • 5+ yrs. of progressive Consumer Packaged Goods (Foods) Sales/ Business Development Manager or comparable experience.
  • Demonstrated experience coaching/leading others (direct/indirect) in a matrixed organization.
  • Strong analytical skills & proficiency in MS Office (Excel, PowerPoint), Nielsen.
  • Strong negotiation skills, sales planning, and forecasting skills.
  • Ability to build and maintain strong, effective relationships with customers and functional groups.
  • Strong aptitude to effectively interpret and use multiple information sources to develop customer-specific strategies and tactical plans.
  • Strong business and financial acumen: advanced business analytics skills, customer P & L agility, ability to plan, track and evaluate trade management.
  • Ability to make recommendations for solutions based on information gathered and analyzed from the systems previously mentioned.
  • Strong attention to detail and accuracy of data entry.
  • Ability to manage trade spending.
  • Strong verbal and written communication skills.
  • Ability to work within a matrix organization. Works with multiple Business Development Managers and Directors to discuss and prioritize work initiatives.

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