Digital Marketing Head

2 weeks ago

Mandaluyong City, National Capital Region, Philippines Filinvest Development Corporation Full time

We are looking for a strategic and results-driven Digital Head to lead our digital sales and marketing initiatives. This role involves developing and executing integrated sales and marketing strategies to drive revenue growth, enhance brand visibility, and expand our digital presence. The ideal candidate will have a strong background in digital sales, marketing, and team leadership.

Responsibilities:

  1. Develop and implement comprehensive digital sales and marketing strategies to achieve sales targets and marketing objectives.
  2. Identify target markets, customer segments, and key trends to optimize sales and marketing campaigns.
  3. Build UI/UX, oversee digital advertising campaigns, SEO/SEM strategies, email marketing, social media engagement, and other digital channels to maximize brand visibility and customer acquisition.
  4. Analyze sales and marketing data, track KPIs, and generate reports to measure campaign effectiveness and ROI.
  5. Develop and manage budgets for digital sales and marketing activities, ensuring cost-effective strategies and resource allocation.
  6. Stay updated on industry trends, best practices, and emerging technologies in digital sales and marketing.
  7. Build and maintain relationships with key stakeholders, partners, and industry influencers to support business growth and collaboration opportunities.
  8. Ensure compliance with industry regulations, privacy policies, and ethical standards in all digital sales and marketing activities.

Qualifications:

  1. Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
  2. Proven experience (10+ years) in digital sales, marketing, or a related role, with a track record of driving revenue growth and leading teams to success.
  3. Strong knowledge of digital sales and marketing channels, including e-commerce platforms, social media, content marketing, SEO/SEM, and digital advertising.
  4. Experience in managing and motivating teams, with excellent leadership, communication, and interpersonal skills.
  5. Strategic thinker with analytical and problem-solving abilities, able to translate data insights into actionable strategies.
  6. Proficiency in digital marketing tools and platforms, such as CRM software, Google Analytics, marketing automation tools, and social media management tools.
  7. Results-oriented mindset with a focus on achieving sales targets, KPIs, and ROI metrics.
  8. Ability to adapt to a fast-paced and dynamic environment, drive innovation, and lead change initiatives.
  9. Strong business acumen, decision-making skills, and the ability to influence cross-functional teams.
  10. Commitment to continuous learning, professional development, and staying updated on industry trends and best practices.

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