Email Marketing Analyst

23 hours ago

Iloilo City, Western Visayas, Philippines Xtendops Full time $104,000 - $130,878 per year

Company Overview

FLEX is a fast growing, vibrant digital advertising and technology company that harnesses the power of data to drive thoughtful experimentation. Located in a newly renovated penthouse office, FLEX has developed a high energy, collaborative culture that challenges team members to grow both professionally and personally. Founded in 2007 to generate high-volume, exceptional-quality traffic for clients looking to acquire new customers online, FLEX has been able to maintain the passion and growth-potential of a startup, making it an excellent place for young professionals to nurture their entrepreneurial spirits.

Upon joining FLEX, you will go through a rigorous training period where you will be working directly with experts across each of our business units. Through these interactions, you will establish a strong foundational knowledge of our products and processes while also developing a deeper understanding of the performance marketing industry.

Responsibilities:

  • Lead and execute (end to end) cross-channel marketing campaigns - Content development, target identification, segmentation, testing, and final launch.
  • Regularly analyze and make recommendations on campaign performance; continuously seek ways to improve.
  • In-depth analysis of campaign reporting - assessing KPIs such as open rate, unsubscribe rate, revenue, CPM, ePC
  • Hand-code HTML/CSS for responsive email design (light)
  • Troubleshoot technical issues related to HTML code, data segmentation, responsive layout on various email platforms
  • Research different ESPs (email service providers) and test them for deliverability
  • Make recommendations and give advice for further targeting possibilities

    Set up multiformat, multivariable mailings using in-house tools

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