Email Marketing Analyst
4 days ago
Responsibilities:
- Lead and execute (end to end) cross-channel marketing campaigns - Content development, target identification, segmentation, testing, and final launch.
- Regularly analyze and make recommendations on campaign performance; continuously seek ways to improve.
- In depth analysis of campaign reporting - assessing KPIs such as open rate, unsubscribe rate, revenue, CPM, ePC
- Hand-code HTML/CSS for responsive email design (light)
- Troubleshoot technical issues related to HTML code, data segmentation, responsive layout on various email platforms
- Research different ESPs (email service providers) and test them for deliverability
- Make recommendations and give advice for further targeting possibilities
Set up multiformat, multivariable mailings using in-house tools Requirements:
Minimum 2-3 years of experience in email marketing or digital marketing analytics
Proven track record of managing end-to-end email campaigns
Proficiency in HTML/CSS for email development
- Experience with email service providers (e.g., Mailchimp, Klaviyo, SendGrid)
Strong analytical skills with experience in campaign reporting and KPI analysis
Proficiency in data analysis tools (Excel, Google Analytics, or similar)
- Experience with A/B testing and campaign optimisation techniques
- Familiarity with CRM systems and customer segmentation
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