Channel Development Officer

2 days ago

Bonifacio Global Metro Manila, Philippines Nutri-Asia, Inc. Full time ₱600,000 - ₱1,200,000 per year
JOB OBJECTIVE
  • Build and execute the Channel strategy, programs and manage activities that will bring the assigned

category and channel growth & profitability.
- Increase brand presence in the channel and build share of mind and consumption in the On-Premise

environment and other focus channels

DUTIES AND RESPONSIBILITIES

Know the Customer & Consumer

  • Gather and distill channel & customer & consumer information & translates these into actionable insights.
  • Identify Key Channels & Cuisines and takes the lead in understanding key channels to unlock needs and

find scalable solutions.
- Observes back of house and front of House operations
- Formalize the sharing of information from across multiple functions – Sales, Marketing, Chef, R&D.
- Map Customer Needs and Consumer Needs and find common actionable insight across the channel.

Execute the Strategy

  • Implements the strategies to drive penetration and increase market share.
  • Aligns with total FS goal and ensure plans deliver to the distribution and penetration goals.
  • Delivers NSV and Gross Margin objective of the channel & categories involved.
  • Conducts trade visits and work with Sales team.
  • Conducts data analysis to identify what works and what needs improvement (sales to trade per channel).

Keep NutriAsia abreast about the Foodservice Industry

  • Keeps a lookout for competitor products & offers & assess its impact to NutriAsia.
  • Creates a regular cadence to track competitive trade pricing & conducts comparative vs NutriAsia portfolio.

Handle NutriAsia Foodservice Brand Development & support sales execution

  • Crafts On the Ground and Customers/ Consumer Engagement programs.
  • Defines the Customer Journey and Maps Initiatives and identify programs that build NutriAsia brand Awareness

and Consideration among customers & consumers.
- Create programs that improve Trial and Conversion in focus channels for focus categories
- Ensures campaigns and sales tools are aligned with Brand Imperatives.
- Create appealing offers to the consumers to ensure share of mind and share of wallet
- Builds operator benefits to drive placement for Beverage
- Aids operators in demand creation & sellers communicating to operators
- Provide consult for Key Accounts & Regional Key Account Projects.
- Hand in hand with sales, deliver distribution & penetration objectives

Trade Tools Monitoring

  • Monitor & coordinate & manage 3rd party partners for Asset monitoring
  • Conducts regular trade audit on machines

Business Team Attendance & Participation

  • Attends respective Business Team and provides valuable insight on Foodservice
  • Cascades to FS team and follows thru on BT commitments

Promo Budget Management

  • Monitors team execution of the approved budget and claims
EDUCATION

Bachelor's degree; proficiency in English and Filipino is required

EXPERIENCE / EXPERTISE
  • Minimum 5 years of experience in Sales, Marketing or Trade Marketing.
  • Experience in On-Premise Beverage Trade Marketing, an advantage

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