Customer Marketing Strategy and Development Officer

18 hours ago

Bonifacio Global Metro Manila, Philippines One Outsource Direct Corporation Full time ₱900,000 - ₱1,200,000 per year

About OODC:

At One Outsource, our mission is to provide innovative end-to-end business process solutions for our clients' every need. Our experienced team has been dedicated to delivering client success every day, for over 20 years.

Job Responsibilities:


• Develops Category Review and Trade Category Plan


• Develops trade marketing plan per channel to ensure market share and value growth for

assigned categories.


• Trade programs that will deliver sustainable sales volume growth


• Initiatives that will deliver superior distribution and merchandising versus key competitors


• Fiscalize Category Trade Promo Fund


• Performance vs. objective in terms of volume, implementation guidelines, competitive

reaction, ease in implementing to trade, promo spending (ROI, CTSR, CTISR)


• Qualifies proposals of sales-initiated promotions and recommend changes consistent with brand strategies and budget


• Develop brand strategies and programs into actionable steps via the release of Sales

Action Brief to Field Sales


• Sets full year initiatives calendar based on priorities of the Sales cycle (Traffics Sales &

Marketing initiatives)


• Co-Manage overall deployment of regional brand and CMD activations to Field Personnel in both DBG and KAG with Promo Activations Assistant


• Ensures On-time and In-Full Execution of all Trade Program


• Develops Post Promo Evaluation and Analysis and files these for future reference


• Co-develop with Marketing product launches, line extensions and price increases aligned

with the needs of retailers/trade.


• Plans out pipeline volumes, distribution, merchandising, and pricing standards in close

coordination with Marketing for regional new products


• Develop new product trade programs that will help field sales towards achievement of

business objectives


• Ensure "Speed to Market" success and development of best practices to be shared with

field sales


• Regularly monitors competitive pricing and trade margins

Qualifications:

  • Bachelor's degree in Marketing or any related
  • With a minimum of 2-4 years Trade Marketing experience within FMCG
  • Category management & shopper marketing knowledge
  • Strong project management, data analysis, and post-promo evaluation skills
  • Willing to do fieldwork (regular store/distributor visits)
  • Strong cross-functional collaboration and execution discipline
  • Resilience, initiative, and ability to work under pressure

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