Channel Execution Officer

24 hours ago

Metro Manila Philippines MEGA PRIME FOODS INCORPORATED Full time

Job Purpose Channel execution role is responsible for ensuring that the Channel Picture of Success (PICOS) are carried-out accordingly. This role also ensures that all regional initiatives to be implemented are aligned on the channel strategy and success standards. Key Responsibilities Leads in the deployment and field execution in the assigned channels and territory. Use market trends, channel dynamics, and shopper insights to develop regional strategies aligned with business objectives. Lead the development of an end-to-end process from strategic channel growth to executing a category and regional trade marketing plan. Develop local cycle drives and priorities for the channel. Support the Sales team in developing the category-selling story. Drive regions to execute local operational plans. Monitor execution of targets for assigned channels. Conduct post-assessment to fuel growth. Support sales team with account planning and cross-functional coordination. Collaborate with local Sales Team and Marketing on NPD launch plans, ensuring effective market introduction and alignment with category and sales strategies. Manage regional budget for the channel effectively while complying with Cost-to-Sales. Prioritize key shopper marketing activities, improve promotional strategies, and approve regional claims. Ensure timely liquidation of channel programs. Build and maintain collaborative relationships with the regional sales team, regional distributor partners and internal teams. Supervise the channel programs’ daily reports generated for the regional sales and operations team. Analyze performance, provide improvement recommendations, and lead MBD cycle meetings to review field execution. Requirements Bachelor's Degree in any course At least 1 year experience in trade sales/channel marketing or related roles Willingness to travel and conduct field work #J-18808-Ljbffr

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