Key Account Specialist
2 weeks ago
The Key Accounts Specialist is responsible for establishing, developing, and maintaining strong partnerships with key retail customers in Modern Trade channels to drive the growth and visibility of five international FMCG brands. The role involves account acquisition, territory expansion, and trade execution to ensure optimal in-store presence and business alignment with retailers and distributors within the assigned region. Reporting directly to the Trade Marketing Manager, the Key Accounts Specialist plays a pivotal role in expanding market coverage, opening new accounts, and executing brand programs that enhance both sell-in and sell-out performance.
Key Responsibilities
Retailer Acquisition & Relationship Management
- Identify and onboard new retail partners across Modern Trade channels (e.g., supermarkets, pharmacies, department stores, specialty and convenience stores).
- Build and maintain strong working relationships with key retailers, store decision-makers, and sub-distributor partners.
Account Management & Channel Growth
- Oversee assigned key accounts, ensuring trade marketing plans align with each retail format's needs.
- Strengthen product distribution, improve shelf visibility, and support portfolio expansion within accounts.
- Adapt execution strategies according to trade channel type and consumer behavior.
Territory Development & Coverage Expansion
- Build and manage a retailer pipeline within the assigned NCR territory.
- Collaborate with sales and distribution teams to ensure consistent brand presence and market penetration.
Trade Marketing Implementation
- Execute brand initiatives in stores, including promotions, merchandising, display setup, and POSM rollout.
- Conduct regular trade checks to ensure compliance with visibility and promotional standards.
Performance Monitoring & Reporting
- Track sales results, evaluate trade programs, and monitor competitor activities.
- Submit timely reports (weekly/monthly) with key insights, execution photos, and field feedback.
Job Type: Full-time
Pay: Php30, Php35,000.00 per month
Benefits:
- Flextime
- Health insurance
- Opportunities for promotion
- Paid training
- Pay raise
- Promotion to permanent employee
Education:
- Bachelor's (Required)
Language:
- English (Preferred)
Work Location: In person
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