Lead Generation Specialist

24 hours ago

Makati City, National Capital Region, Philippines Nezda Technologies, Inc. Full time ₱800,000 - ₱1,200,000 per year

Work Location: Ayala Makati

Work Schedule:

  • Mid Shift (3pm - 12am)

Work Set-up: Hybrid (once a week WFH)

Job Qualifications

  • At least 2-3 years of experience in Lead Generation and Appointment Setting in the Outsourcing industry (BPO, Recruitment Outsourcing, Knowledge Process Outsourcing business)

  • Must have experience generating own leads with the use of different platforms.

  • Familiar with engaging prospects in the US and UK markets.

  • With experience in CRM tools (Sales Navigator, Apollo, and/or Cognism.

Duties and Responsibilities:

1. Lead Generation

  • Research and Identify Prospects: Use tools like LinkedIn, CRM systems, online databases, and company websites to find and qualify potential leads.

  • Build and Manage Lead Lists: Develop accurate and segmented lead lists based on ideal customer profiles.

  • Inbound and Outbound Outreach: Handle both inbound inquiries and outbound prospecting through email, phone, social media, and other channels.

  • Qualify Leads: Assess whether prospects meet predefined criteria for becoming sales-qualified leads (SQLs).

2. Appointment Setting

  • Cold Calling & Cold Emailing: Initiate contact with prospects to pitch services or products and schedule meetings.

  • Script Usage & Personalization: Follow scripts where necessary but personalize outreach to increase engagement.

  • Schedule Meetings: Coordinate calendars between prospects and sales representatives to set appointments.

  • Follow-up: Send reminders and follow up to confirm meetings and handle rescheduling when needed.

3. CRM and Data Management

  • Maintain Accurate Records: Log all interactions, notes, and status updates in CRM software (like Salesforce, HubSpot, etc.).

  • Track Performance Metrics: Monitor KPIs such as the number of leads contacted, appointments set, conversion rates, etc.

  • Pipeline Management: Keep the lead pipeline organized and up to date for smooth handoff to sales.

4. Collaboration and Reporting

  • Work Closely with Sales Team: Ensure alignment on lead criteria, target industries, and scheduling processes.

  • Provide Feedback: Share insights with marketing and sales teams to refine targeting strategies.

  • Report Progress: Regularly report on lead generation outcomes and appointment setting performance.

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