Social Media Manager

1 day ago

Cebu City, Central Visayas, Philippines XtendOps Full time ₱900,000 - ₱1,200,000 per year
Job Overview

We are seeking a dynamic Social Media & Engagement Manager to lead our brand's digital presence and community interactions across multiple platforms. This role blends strategic management with hands-on engagement, ensuring that our brand not only reaches the right audiences but also builds meaningful, trusted connections with clients and prospects online.

The ideal candidate is both a strategic thinker and a skilled communicator—someone who can design impactful social campaigns, manage online reputation, and engage authentically with our audience in real time.

This position reports to the Marketing & Communications Manager and the VP of Marketing, and collaborates closely with the Client Services and Legal Teams to ensure consistent, accurate, and empathetic brand communication.


Key Responsibilities

Social Strategy & Content Management

  • Develop and implement the overall social media strategy aligned with brand goals, campaigns, and business objectives.
  • Create and manage the content calendar across platforms (Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, Reddit, Quora, etc.).
  • Oversee and coordinate with internal or external creative teams for visual and written content production.
  • Optimize social performance through A/B testing, content analytics, and platform insights.
  • Collaborate with Marketing and Sales to align social content with lead generation and conversion goals.

Community Engagement & Brand Reputation

  • Serve as the frontline voice of the brand across social media and review platforms.
  • Respond to direct messages, comments, and inquiries in a timely and professional manner.
  • Manage and respond to Google reviews, BBB complaints, and other reputation-related platforms with empathy and resolution focus.
  • Acknowledge positive reviews and client feedback to reinforce brand loyalty.
  • Engage proactively on forums and communities (e.g., Reddit, Quora) to enhance visibility and credibility.

Monitoring & Analytics

  • Monitor social sentiment, trends, and competitor activity to identify engagement opportunities.
  • Analyze performance metrics (engagement rate, sentiment, reach, follower growth, response time) and prepare monthly reports.
  • Recommend adjustments to content or engagement strategy based on data-driven insights.

Collaboration & Compliance

  • Coordinate with Legal and Client Services to ensure all responses and content align with compliance and brand voice.
  • Partner with internal teams to align messaging across marketing campaigns, paid ads, and community interactions.

Qualifications
  • Bachelor's degree in Marketing, Communications, or related field.
  • 3–5 years of experience in social media management, community engagement, or digital marketing.
  • Proven experience managing multiple social platforms and handling direct audience communication.
  • Strong written communication skills with impeccable grammar, empathy, and tone control.
  • Proficient in social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social).
  • Ability to multitask, manage crises, and maintain brand professionalism under pressure.
  • Familiarity with online reputation management (ORM) best practices is a plus.

Success Metrics
  • Growth in engagement rate and community responsiveness.
  • Improved online sentiment and reputation (reviews, BBB feedback).
  • Increased reach and follower growth across platforms.
  • Timely response rate and client satisfaction scores.
  • Measurable contribution to lead generation and campaign ROI.

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