Social Media

We're seeking a Social Media & Creative Manager to lead and grow a brand's organic social media presence across platforms. This is a hybrid creative and strategic role requiring someone who can both set the big-picture content strategy and personally create high-performing content, especially short-form video.

The ideal candidate has hands-on experience launching and scaling a brand's social channels from an early-stage following (0–5k) to a strong and engaged community (10k–50k+) — ideally in the DTC beauty, skincare, or wellness space.

You'll play a key role in establishing brand voice, building community, and driving organic growth across platforms like TikTok, Instagram, YouTube Shorts, and emerging channels.

Content Strategy & Planning

• Create and implement a comprehensive social media strategy aligned with product launches, brand messaging, and growth objectives.
• Build and maintain a monthly content calendar across TikTok, Instagram, YouTube Shorts, and additional platforms.
• Establish and evolve clear content pillars (e.g., education, product transformation, lifestyle, founder story).
• Monitor trends, audio formats, and algorithm updates to keep content competitive and relevant.

Content Creation & Execution

• Personally ideate, script, shoot, and edit short-form video content optimized for TikTok and Instagram Reels.
• Write platform-native, high-converting copy (captions, CTAs, hooks).
• Use tools like CapCut, Canva, or Adobe Premiere to edit video and graphic content.
• Incorporate user-generated content (UGC), influencer collaborations, and community-submitted visuals.

Community Management

• Manage community engagement across channels by responding to comments, DMs, and tags using a consistent brand voice.
• Proactively build relationships with followers, customers, influencers, and creators.
• Track sentiment and conversations within the broader industry and niche community.

Analytics & Optimization

• Monitor and report on key performance indicators including reach, impressions, engagement rate, follower growth, and traffic.
• Deliver weekly/monthly reporting with actionable insights and content optimizations.
• Continuously test content formats, post timing, and messaging to improve performance.

Cross-Functional Collaboration

• Collaborate with paid media, email, product, and design teams to ensure brand consistency across all touchpoints.
• Align organic social content with broader marketing campaigns and messaging strategy.
• Manage or liaise with freelance creatives, video editors, or community contributors as needed.

• 5+ years of experience in social media management, content strategy, or digital marketing.
• Proven track record of growing brand social media channels from 0–5k to 10k–50k+ followers.
• Deep knowledge of short-form content platforms like TikTok, Instagram Reels, and YouTube Shorts.
• Strong video production and editing skills (CapCut, Adobe Premiere, Canva, or similar tools).
• Excellent storytelling and copywriting skills with a mobile-first, platform-native mindset.
• Demonstrated ability to develop and execute multi-platform organic growth strategies.
• Experience in the skincare, beauty, or wellness industry is strongly preferred.
• Familiarity or connection with the target demographic (women aged 30–60) is a plus.
• Highly self-motivated and organized, with the ability to manage projects independently from start to finish.

• Strategic and creative ownership of a brand's digital voice and social presence.
• The opportunity to build and scale a content engine from the ground up.
• A flexible, entrepreneurial environment with room to grow and innovate.
• Remote work flexibility and autonomy in shaping day-to-day processes.

• Social Media Strategy & Growth: 5+ years
• TikTok & Instagram Reels Content Creation: 5+ years
• Short-Form Video Production (Filming + Editing): 4+ years
• Copywriting for Social Media: 5+ years
• CapCut or Adobe Premiere: 3+ years
• Canva or Graphic Editing Tools: 3+ years
• Community Engagement & Management: 4+ years
• Beauty/Skincare Industry Experience: Strongly Preferred

• YouTube Shorts: 1–2 years
• Influencer/UGC Content Sourcing: 2+ years
• Data Analytics & Reporting: 2+ years
• Cross-Channel Collaboration (email, paid, product): 1–2 years

Why Join CoDev?

• Medical and Life Insurance package on the 2nd month plus 2 dependents
• Company provided equipment + Monthly utility stipend of Php 1,500
• A regularization increase on the 6th month
• Annual salary increase based on performance
• Tax-Free allowances incorporated in pay
• Salary loans with 0% interest, payable in 2 months
• Opportunity for self-improvements like access to online training sites such as Udemy, Pluralsight, and other resources