Advertising Specialist

4 days ago

Pasay, National Capital Region, Philippines Growve Inc. Full time ₱900,000 - ₱1,200,000 per year

If interested, kindly fill-out this application form for your application to be prioritized:

Please note that we'll only be reaching out to qualified candidates or candidates who passed the screening process.

Job Summary:

We are seeking an experienced Advertising Specialist with a strong background in digital advertising to manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram) Ads, and Amazon PPC. The ideal candidate has at least 5 years of hands-on experience running and scaling performance-driven campaigns, with a proven track record of improving ROI, driving customer acquisition, and maximizing sales performance. This role requires both strategic oversight and day-to-day execution, ensuring campaigns are structured, monitored, and optimized effectively to meet business goals.

Duties and Responsibilities:

Campaign Management

  • Set up, monitor, and optimize campaigns across Google Ads (Search, Display, YouTube), Meta Ads, and Amazon PPC.
  • Perform keyword research, audience targeting, and bid management.
  • Manage budgets, pacing, and allocation across multiple platforms.

Performance Analysis

  • Track KPIs (CTR, CPC, ROAS, ACOS, TACoS, Conversion Rate, NTB acquisition, etc.).
  • Provide weekly/monthly performance reports with actionable insights.
  • Conduct A/B testing for ad creatives, copy, and targeting.

Strategic Growth

  • Develop strategies to scale profitable campaigns.
  • Recommend and implement cross-channel opportunities.
  • Collaborate with internal teams/agency partners on creative and landing page optimization.

Market & Competitor Research

  • Stay updated with platform algorithm changes, policies, and best practices.
  • Benchmark against competitors and identify growth opportunities.

Qualifications:

  • 5+ years of experience managing Google Ads, Meta Ads, and Amazon PPC campaigns.
  • Strong knowledge of eCommerce performance marketing and funnel strategies.
  • Advanced skills in data analysis (Excel, Google Analytics, Amazon Ads Console, Meta Business Manager, etc.).
  • Experience with retargeting, lookalike audiences, keyword strategies, and sponsored brand/video ads.
  • Excellent communication and reporting skills.
  • Ability to work independently, manage multiple campaigns, and deliver measurable results.
  • Familiarity with supplements, wellness, or consumer goods industry (preferred, not mandatory).

BENEFITS:

  • 15% Night Differential
  • 3,000 Monthly Perfect Attendance Incentives
  • 1,000 Monthly Internet Allowance during WFH
  • 150 Meal allowance during onsite work
  • HMO from day 1 of employment
  • Paid Sick Leaves and Vacation Leaves
  • Quarter and annual performance bonus
  • Healthy and Encouraging Work Environment
  • Above market salary package

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