Advertising Specialist

4 weeks ago

Pasay, Philippines Growve Inc. Full time

If interested, kindly fill-out this application form for your application to be prioritized: Please note that we'll only be reaching out to qualified candidates or candidates who passed the screening process. Role Overview We are seeking a highly skilled and experienced Advertising Specialist to lead and execute our Direct-to-Consumer (DTC) digital marketing efforts. This role requires a hands‑on strategist and executor who can manage campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms, driving measurable growth and customer acquisition. The ideal candidate has a proven track record of managing multi‑channel campaigns for consumer brands, balancing both performance marketing and brand building. Duties and Responsibilities Strategy & Planning Develop comprehensive advertising strategies to drive new customer acquisition, retention, and revenue growth. Identify and allocate budget across channels (Google, Meta, YouTube, etc.) to maximize ROI. Stay on top of emerging platforms, tools, and best practices in digital advertising. Campaign Execution Build, launch, and optimize campaigns across Google Search, Display, Shopping, Meta Ads, YouTube, and other digital platforms. Own the end‑to‑end process: audience segmentation, creative briefing, A/B testing, targeting, and bid optimization. Collaborate with creative and brand teams to ensure campaign assets are engaging, on‑brand, and compliant. Analytics & Optimization Monitor, analyze, and report on performance metrics (CAC, ROAS, CTR, CVR, LTV, etc.). Implement data‑driven optimizations to improve campaign efficiency and scale profitable channels. Provide clear reporting, insights, and recommendations to leadership on campaign impact. Collaboration Partner with internal marketing, content, and product teams to align campaigns with overall business objectives. Work with external partners and agencies when needed, ensuring accountability and performance. Qualifications 5+ years of hands‑on digital advertising experience with consumer/DTC brands. Proven success in managing Google Ads, Meta Ads, YouTube, and experience with additional platforms (TikTok, Reddit, etc. a plus). Strong grasp of digital marketing KPIs, tracking, attribution, and budget management. Analytical mindset with proficiency in platforms such as Google Analytics, GA4, Meta Ads Manager, Google Tag Manager, and Excel/Sheets. Ability to balance strategic vision with tactical execution. Strong communication skills and a collaborative mindset. BENEFITS 15% Night Differential 3,000 Monthly Perfect Attendance Incentives 1,000 Monthly Internet Allowance during WFH 150 Meal allowance during onsite work HMO from day 1 of employment Paid Sick Leaves and Vacation Leaves Quarter and annual performance bonus Healthy and Encouraging Work Environment Above market salary package #J-18808-Ljbffr

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