Marketing Specialist

Department
Marketing

Employee Type
Probationary

Step into the forefront of the aviation industry with Cebu Pacific, a trailblazer in creativity and innovation in the Philippines. Our Marketing and Customer Experience team integrates a diverse range of disciplines including Customer Experience, Brand and Technology Marketing, Digital Media, Partnerships and Ancillaries, Corporate Communications, and Customer Care. At Cebu Pacific, marketing goes beyond promoting the latest seat sales—it's about creating connections, building loyalty, and delivering experiences that passengers carry with them long after the flight has landed. Bring your unique and bold ideas to the team and be a moment maker in the ever evolving field of Marketing & Customer Experience as a
Marketing Specialist under our Philippines Marketing team to support Visayas-Mindanao region
. Visit our careers site to learn more about how your moment matters at Cebu Pacific:
CEB Careers Site

Primary Responsibilities:

• Develops and deploys strategic marketing campaigns for assigned hub, as aligned with the airline's business priorities and objectives
• Collaborates with internal teams for hub marketing campaigns that will build seat load factor and increase brand loyalty in the assigned hub
• Works with team to strategize, run and optimize marketing and advertising campaigns for the assigned hub/market, to achieve business objectives
• Ensures branding standards are followed across all materials
• Monitor campaign performance and execute reports to support agile marketing timetables
• Ensures marketing communications are accurate and compliant with applicable laws and regulations (including data privacy), and localized especially for assigned market
• Performs other duties as may be assigned by the superior

Basic Qualifications

• College graduate, with a business, communications or marketing field of study
• At least 2 years of relevant marketing experience
• Must be based in Cebu City or willing to relocate.
• Has keen interest in digital marketing and in market insights especially of companies or industries related to travel/airline/e-commerce.
• Must have experience with HTML, Content Management Systems (CMS), Publishing tools (Social Studio, Salesforce), editing tools (Illustrator, Photoshop, After Effects, etc.).
• Must be comfortable working with a team and in a fast-paced environment that calls for frequent collaboration across business/departments/partners.
• Must have experience in working with agencies and/or artists (creative teams, content creators, influencers, etc.) on various projects or digital marketing campaigns.
• Can communicate effectively, written and verbally.

Why Join Us:

• We are the first Great Place to Work certified airline in Southeast Asia.
• We have been recognized as Best Employer Brand on LinkedIn for two consecutive years.
• Be part of a forward-thinking team that values innovation and continuous improvement.
• Play a key role in developing and nurturing the talents that drive our success.
• Enjoy unique employee perks such as free travel for you and your family. Expanded coverage to common law partners and same sex partners
• Be assured of a comprehensive healthcare coverage upon hire

Note: This position is for an Individual Contributor role and will be based in Cebu City but currently follows a hybrid workplace flexibility arrangement which allows remote work and onsite as needed.
Your moment matters. Be a Moment Maker
Cebu Pacific warns the public against fake hiring and training advertisements by unknown groups. We do not require payment from candidates during the recruitment process nor do we require submission of physical application documents. For official information on our job openings, please visit our LinkedIn or career site at CEB Careers Site for reference.
Experience Range Range (Years)
3 - 5 years

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