Sales and Marketing Manager
2 weeks ago
Job description:
- Develop, implement, and manage a comprehensive sales plan to achieve revenue and margin targets.
- Identify, qualify, and develop new business opportunities in target markets (by geography, sector, and service line)
- Manage the full sales cycle from lead generation, proposal preparation, negotiation, to contract closure.
- Build, maintain, and expand strong relationships with key clients, partners, and stakeholders.
- Establish and maintain a structured sales pipeline and regularly update forecasts and conversion probabilities.
- Prepare and present sales reports, including performance against targets, pipeline status, and key opportunities/risks.
- Coordinate with technical operations teams to ensure proposed solutions are feasible, competitive, and aligned with client requirements.
- Develop and implement marketing strategies and campaigns to suport lead generation, brand building, and market penetration.
- Conduct market segmentation of positioning to identify priority customer segments and value propositions.
- Lead the creation of market materials (presentations, brochures, digital content) tailored to identified target markets.
- Plan and support participation in industry events, conferences, and networking activities to increase visibility and generate leads.
- Monitor competitor's offerings, pricing, and positioning to inform strategic decisions.
- May perform other duties as necessary or assigned.
Minimum Qualifications:
- Minimum of 5-7 years of relevant experience in sales and marketing, preferably in construction, technology, engineering, or AEC industry.
- Proven experience in marketing research, market analysis, and geographic/sector studies.
- Demonstrated track record in achieving sales and managing complex B2B sales cycles.
- Experience in developing and implementing sales and marketing strategies, including digital marketing
- Experience in financial forecasting, budgeting, and sales performance analysis.
- Ability to work independently and as a team.
- Excellent communication, presentation, interpersonal, and customer service skills.
- Strong skills in market research, data analysis, and interpretation of geographic and demographic information.
- Knowledge of data analysis and report writing.
- Results-oriented, with a strong drive to meet and exceed goals.
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