Head of Customer Lifecycle Marketing

Lead the Future with SAVii: Empowering Change & Transforming Lives

About SAVii

At SAVii, we're on a mission to revolutionize the employee wellness landscape. Since our founding in 2017 as SAVii PH, we've been changing the way employee benefits work by providing 360° salary-linked wellness services in emerging markets like the Philippines and India. Our platform empowers HR leaders to support their teams' financial wellness, both personally and professionally. As the leaders in the Philippines, we're now expanding, and we're looking for visionary leaders to join us and shape the future.

Are you ready to take the helm of something transformative?

Our Culture: Empowering Leaders to Thrive

At SAVii, leadership means more than just guiding the team; it means setting the stage for change. We believe in fostering a culture where leaders lead by example, inspiring growth, innovation, and empowerment across all levels. As a remote-first organization, we believe in giving you the freedom to lead where you're most effective, ensuring flexibility while delivering exceptional results.

Our leadership style values collaboration, respect, and continuous development. We believe in creating space for diverse perspectives and encourage you to bring your authentic leadership style to the table. Together, we build success and continuously push the boundaries of what's possible.

As a leader at SAVii, we don't just execute; we innovate fast and scale even faster. We challenge ourselves to think big, act boldly, and move swiftly to stay ahead of the curve. Lead by example, inspire your team, and push the limits of what's achievable.

Job Purpose

The Head of Customer Lifecycle Marketing is a strategic and results-driven role that contributes to the effectiveness and optimization of our end-to-end customer journey. This individual will collaborate closely with Demand Generation, Growth Marketing, Communications, Design, and Product teams to deliver seamless and impactful lifecycle marketing strategies.

You will guide customers through the funnel, convert them based on key lifecycle objectives, and continuously improve performance metrics across marketing and communication touchpoints. Leading a team that includes a Marketing Automation Lead and a Digital Marketing Specialist, you will own the strategy and execution of lifecycle marketing campaigns. You will work collaboratively to achieve revenue objectives by driving customer acquisition, retention, and engagement strategies.

Your Leadership Impact: What You'll Do | As a Head of Customer Lifecycle Marketing at SAVii, you will are responsible for:

• Customer Lifecycle Strategy. Develop and implement customer lifecycle strategies that align with business goals and objectives. Engage in projects with outcomes that improve customer journey or experience of customers at different stages of their lifecycle – from awareness, engagement, conversion, and retention. Leverage customer data or insights to identify and create ideal segmentations and/or personalized experiences that maximize success in acquisition and conversion of users. Independently or collaboratively, develop and implement campaigns or initiatives that drive customer acquisition, conversion or retention, including cross-selling opportunities across products. Map customer journeys, identify gaps, and optimize communication touchpoints.
• Performance & Revenue Alignment. Partner with Growth Marketing, Sales, and Product or Design teams to identify goals and objectives that ensure lifecycle marketing efforts directly contribute to revenue growth targets.
• Omnichannel Campaign Management. Design, execute, and optimize lifecycle marketing campaigns using various channelsTo ensure consistent touchpoints, identify the best or preferred channel of engagementMaintain channel performance benchmarks (from email, SMS, push, app, and web)Leverage marketing automation tools to deliver personalized and scalable campaigns at each stage of the customer lifecycle.
• Funnel Optimization. Use data-driven insights to improve campaigns, messaging, and channel strategies. Execute A/B testing to validate hypotheses to refine content, creatives, and offers. Identify bottlenecks & implement solutions that effectively move customers through the funnel. Collaboration with key teams (Growth Marketing, Communications, Product, Design) ensures a holistic approach to user funnel management and customer experience.
• Customer Insights & Data Utilization. Utilize behavioral or transactional data to inform lifecycle strategiesStudy, learn and understand intents and appetite by executing experimentation and analysisCollaborate with data teams to derive actionable insights from data coming from platforms like , Mixpanel, Tableau, HubSpot, and Salesforce.
• Campaign Maintenance and Analytics. Monitor and analyze key performance metrics, including funnel conversion rates, engagement rates, and campaign effectiveness, to identify opportunities for improvement.
• Stakeholder Engagement. As a shared service center, work with different marketing teams to provide lifecycle marketing support. Work closely with Product and Design teams to ensure initiatives align with expected user experience. Partner with Communications to align messaging and brand consistency.

Why Join SAVii?

When you join SAVii, you're joining a company that values visionary leadership. You'll help shape the future of employee wellness, empowering employees to thrive both personally and professionally. As an executive, you'll have the opportunity to influence strategy, drive transformation, and leave your mark on an industry-leading company.

Convinced You're the Visionary Leader We Need? Let's Build the Future Together

We're looking for bold visionaries, transformational leaders, and inspirational thinkers to lead us into the future. If you're ready to take on a leadership role where your impact will be felt across industries, we want to hear from you

Apply Now and let's transform lives together