Marketing Head

23 hours ago

Makati City, National Capital Region, Philippines Fagokho Corp. Full time ₱900,000 - ₱1,200,000 per year

About the Company:

Fagokho Corporation is the mother company of several multinational brands, including Ramen Nagi, Nagi Izakaya, Hakata Ton-ichi, Tendon Akimitsu, Fatfook, and other Japanese and Asian concepts.

About the Role

We are seeking an experienced and strategic Marketing Head to lead our Marketing team and drive brand growth within the Food & Beverage (F&B) industry. The Marketing Head will be responsible for developing and executing marketing strategies that enhance brand visibility, strengthen customer loyalty, and deliver measurable business results.

Key Responsibilities

  • Lead the development and implementation of comprehensive marketing strategies and campaigns across all channels (digital, traditional, events).
  • Build, position, and strengthen the Company's brand identity in the F&B market.
  • Oversee market research and competitor analysis to identify trends, customer preferences, and growth opportunities.
  • Drive digital marketing initiatives, including social media, content, SEO, paid ads, and influencer partnerships.
  • Collaborate with Operations, Sales, and Product Development teams to ensure marketing initiatives align with business goals.
  • Lead the execution of customer engagement programs, promotions, and events to maximize market reach.
  • Manage the Marketing team, agency partners, and budgets to ensure efficient use of resources.
  • Track and report on KPIs, ROI, and campaign effectiveness; provide data-driven recommendations to Management.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree is an advantage).
  • Minimum of 10 years of progressive marketing experience, with at least 3–5 years in a leadership role.
  • Strong background in the F&B, hospitality, or retail sector.
  • Proven success in developing and executing integrated marketing campaigns.
  • Strong leadership, strategic thinking, and project management skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in digital marketing tools, analytics, and emerging media trends.

Job Type: Full-time

Application Question(s):

  • Do you have experience in F&B or FMCG?

Work Location: In person

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