
Senior Marketing Officer
3 days ago
Job Summary
We are seeking a proactive and detail-oriented Senior Marketing Officer with proven expertise in product research, e-commerce strategy, and portfolio management. This role is pivotal in identifying new market opportunities, optimizing our product assortment, and driving profitable category growth through data-driven insights and digital execution.
The ideal candidate will possess strong analytical capabilities, a commercial mindset, and a deep understanding of consumer behavior in digital platforms, allowing them to drive product line performance, relevance, and competitiveness.
Key ResponsibilitiesProduct Research & Market Analysis
- Conduct ongoing market research to track consumer trends, seasonal demand patterns, product innovation, and competitor strategies.
- Identify market opportunities, gaps, and new product ideas based on customer insights, online behavior, and industry developments.
- Work closely with buying, merchandising, and digital teams to translate research into compelling product strategies.
Product Portfolio Development & Management
- Lead the development, sourcing, and management of product portfolios aligned with brand objectives and market demand.
- Manage product lifecycle planning, from ideation and feasibility studies to discontinuation strategies.
- Prepare and present product proposals and business cases for new launches, assortment expansion, and portfolio optimization.
- Collaborate with suppliers, vendors, and internal stakeholders to ensure successful product onboarding and alignment with quality, cost, and margin expectations.
Pricing Strategy & Profitability
- Develop and implement competitive pricing strategies based on margin targets, competitor analysis, and market positioning.
- Monitor pricing effectiveness and recommend adjustments to meet profitability and revenue goals.
- Evaluate price sensitivity, promotional impacts, and demand elasticity to refine category strategy.
Performance Tracking & Digital Optimization
- Analyze product performance metrics including sales, conversions, returns, customer ratings, and search behavior.
- Generate reports and dashboards to identify high and low-performing SKUs, optimize assortment, and adjust merchandising plans.
- Support A/B testing initiatives related to product display, content, pricing, or promotional messages to improve customer engagement and sales.
Competitor & Industry Benchmarking
- Benchmark competitors' digital merchandising strategies, including pricing, categorization, promotions, and content standards.
- Stay up to date with e-commerce trends and online customer journey best practices to maintain a competitive edge.
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Job Types: Full-time, Permanent
Pay: Up to Php50,000.00 per month
Benefits:
- Company events
- Flexible schedule
- Flextime
- Free parking
- Health insurance
- Life insurance
- On-site parking
- Paid training
- Pay raise
- Promotion to permanent employee
- Staff meals provided
Work Location: In person
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