Marketing Lead

7 days ago

Philippines Yokly Full time
Role Overview

Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales. You'll lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform.

What You'll Do

Strategy & Planning

  • Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships)
  • Define ICPs, offers, messaging maps, and experiment/test hypotheses

Execution & Systems

  • Launch and oversee LinkedIn sequences and GoHighLevel automations
  • Maintain organized UTMs, campaign taxonomy & tracking
  • Ensure seamless lead handoff into our in-house app / CRM

Creative Collaboration

  • Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks)
  • Review assets to ensure message-market fit, brand consistency, and compliance
  • Uphold our brand pillars, style, and voice

Proposals & Reporting

  • Create campaign proposals (goals, audience, offers, creative brief, budget)
  • Produce regular performance reports with insights and next-step recommendations

Optimization & Learning

  • Run A/B tests (hooks, offers, landing pages, sequences)
  • Capture learnings and build playbooks for continuous improvement

Cross-Team Collaboration

  • Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops
  • Be a communicator of wins, challenges, and insights
Key Outcomes
  • A steady cadence of qualified discovery calls (SQLs) delivered to Sales.
  • Efficient CPSQL, healthy reply rates (LinkedIn/email), strong landing-page conversion, and clean campaign attribution.
  • Clear proposals before launch and clear reports after launch.
Tools You May Use

LinkedHelper, GoHighLevel, In-house app (CRM/attribution/reporting), ChatGPT, 3CX, Basecamp, Google Workspace, Canva, Adobe Creative Cloud, and others as needed.

Qualifications
  • 3-6 years in B2B / SaaS / performance marketing roles
  • Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar)
  • Proven track record in multi-channel campaigns & attribution
  • Strong skills in brief-writing, creative review, and campaign processes
  • Analytical mindset + comfort with data, dashboards, UTM tracking
  • Excellent communication skills (English + Filipino)
  • Ability to collaborate across teams & fast-paced environment
Nice to Have
  • Fintech/payments or SaaS experience; familiarity with compliance-sensitive marketing.
  • Landing-page experimentation and funnel analytics depth.
What We Offer

Fully Work-from-Home Setup

Health & Security (HMO Coverage)

Work-Life Balance & Leave Privileges

Additional Benefits:

  • Saturday & Sunday Off: Reserved for rest and personal pursuits
  • PTO Conversion to Cash: Flexibility for when you need it most
  • 13th Month Pay: way of expressing gratitude for your hard work on holiday season

Apply: Send your resume plus a brief note on a campaign you owned—your objective, offer, channels, and results.

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