Marketing Lead

5 days ago

Philippines Yokly Full time
Role Overview

Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales. You'll lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform.

What You'll Do

Strategy & Planning

  • Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships)
  • Define ICPs, offers, messaging maps, and experiment/test hypotheses

Execution & Systems

  • Launch and oversee LinkedIn sequences and GoHighLevel automations
  • Maintain organized UTMs, campaign taxonomy & tracking
  • Ensure seamless lead handoff into our in-house app / CRM

Creative Collaboration

  • Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks)
  • Review assets to ensure message-market fit, brand consistency, and compliance
  • Uphold our brand pillars, style, and voice

Proposals & Reporting

  • Create campaign proposals (goals, audience, offers, creative brief, budget)
  • Produce regular performance reports with insights and next-step recommendations

Optimization & Learning

  • Run A/B tests (hooks, offers, landing pages, sequences)
  • Capture learnings and build playbooks for continuous improvement

Cross-Team Collaboration

  • Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops
  • Be a communicator of wins, challenges, and insights
Key Outcomes
  • A steady cadence of qualified discovery calls (SQLs) delivered to Sales.
  • Efficient CPSQL, healthy reply rates (LinkedIn/email), strong landing-page conversion, and clean campaign attribution.
  • Clear proposals before launch and clear reports after launch.
Tools You May Use

LinkedHelper, GoHighLevel, In-house app (CRM/attribution/reporting), ChatGPT, 3CX, Basecamp, Google Workspace, Canva, Adobe Creative Cloud, and others as needed.

Qualifications
  • 3-6 years in B2B / SaaS / performance marketing roles
  • Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar)
  • Proven track record in multi-channel campaigns & attribution
  • Strong skills in brief-writing, creative review, and campaign processes
  • Analytical mindset + comfort with data, dashboards, UTM tracking
  • Excellent communication skills (English + Filipino)
  • Ability to collaborate across teams & fast-paced environment
Nice to Have
  • Fintech/payments or SaaS experience; familiarity with compliance-sensitive marketing.
  • Landing-page experimentation and funnel analytics depth.
What We Offer

Fully Work-from-Home Setup

Health & Security (HMO Coverage)

Work-Life Balance & Leave Privileges

Additional Benefits:

  • Saturday & Sunday Off: Reserved for rest and personal pursuits
  • PTO Conversion to Cash: Flexibility for when you need it most
  • 13th Month Pay: way of expressing gratitude for your hard work on holiday season

Apply: Send your resume plus a brief note on a campaign you owned—your objective, offer, channels, and results.

  • Marketing Lead

    5 days ago

    Philippines Bria Homes, Inc Full time ₱960,000 - ₱1,200,000 per year

    -Microsoft Partner Center ExpertiseNavigate Partner Center including Solution Partner designations, Marketplace listings, and co-sell readiness.- Partner Marketing StrategyPlan and execute joint B2B marketing campaigns for Microsoft Partners (ISV, CSP, SI, VAR, MSP, LSP), aligned with Microsoft's GTM motions.- Content Creation & MessagingCraft compelling...

  • E-Commerce Marketing Director – Wellness

    5 days ago

    Philippines Irecon Marketing Full time ₱1,200,000 - ₱3,600,000 per year

    Department: MarketingReporting to: CEOAbout 310 Nutrition310 Nutrition is a fast-growing wellness brand based in the U.S., committed to helping people live healthier, happier lives. Our products—ranging from shakes and supplements to teas and accessories—empower our community to make better lifestyle choices. We are driven by performance, innovation, and...

  • Account-Based Sales

    2 weeks ago

    , , Philippines Personify Marketing Full time

    Account-Based Sales & Marketing Specialist Get AI-powered advice on this job and more exclusive features. About the Role We’re looking for a strategic and proactive Account-Based Sales & Marketing Specialist to help us open doors with high-value B2B clients through highly personalised, insight-driven outreach. At Personify Marketing, we focus on quality,...

  • Lead - Sales And Marketing

    3 weeks ago

    , , Philippines Buscojobs Full time

    Explore numerous business development opportunities that align with your career aspirations. Business development roles are available across various sectors, offering a chance to contribute to company growth and strategic partnerships. These positions require a blend of analytical skills, communication expertise, and a proactive approach to identifying new...

  • Regional Marketing Lead

    2 days ago

    , , Philippines Michael Page Full time

    Lead strategic marketing for a leading ethical pharma brand across key markets Join a top multinational pharma with strong regional reach and bold innovation About Our Client Our client is a leading multinational pharmaceutical company dedicated to delivering innovative healthcare solutions. With a strong global footprint and a portfolio of high-quality...

  • Terminal Operations Lead

    2 weeks ago

    , Metro Manila, Philippines BC Marketing Concepts, Inc. Full time

    Join to apply for the Terminal Operations Lead role at BC Marketing Concepts, Inc. 2 weeks ago Be among the first 25 applicants Join to apply for the Terminal Operations Lead role at BC Marketing Concepts, Inc. Job SummaryWe are seeking a highly experienced and results-oriented Terminal Operations Lead to oversee and manage the efficient and safe operation...

  • Marketing Lead

    7 days ago

    , , Philippines Affogato Corp. Full time

    Handles the over-all Marketing responsibilities of the company, making sure the brand stays socially relevant to its market while engaging in marketing initiatives through online/digital platforms and traditional media platforms, and other marketing events, promotions, and activities either on a national or local scale. Qualifications Bachelor’s degree in...

  • Marketing Lead, Southeast Asia

    3 weeks ago

    , , Philippines Travel + Leisure Co. Full time

    Overview We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work...

  • Local Transport Marketing Expert

    2 weeks ago

    , Metro Manila, Philippines BC Marketing Concepts, Inc. Full time

    Job Title: Local Transport Marketing Expert (1) Job Summary We are seeking a highly creative and experienced Local Transport Marketing Expert to develop and execute innovative marketing and advertising campaigns to promote our transport services. The successful candidate will be responsible for leading marketing initiatives, utilizing audio/visual tools to...

  • Digital Marketing Lead

    3 weeks ago

    , , Philippines MicroSourcing International, Inc. Full time

    Discover your 100% YOU with MicroSourcing! Position: Digital Marketing Lead (Senior) Location: Global One, Eastwood Avenue, Libis, Quezon City Work setup & shift: Onsite | Day shift Why join MicroSourcing? Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one (plus one or more dependents), paid time off with cash...