Marketing Lead

2 days ago

Manila Skyway Quezon City Metro Manila Philippines Growthdesk Full time ₱1,200,000 - ₱2,400,000 per year
Company Description

GrowthDesk is a B2B Enterprise Solution focused on enabling FMCG, Consumer and Real Estate brands in activating shoppers, capture data and re-engage shoppers to drive growth. We empower businesses to achieve exponential growth through cutting-edge technology and strategic insights.

The GrowthDesk group comprises of its flagship solution, SKALE for data collection and shopper activation for FMCG companies, DREA a customer data collection and validation solution for Real Estate and GrowthDesk Studios, an award-winning agency. 

Read more about GrowthDesk:

Job Description

The Opportunity

We're seeking a highly strategic and results-oriented Marketing Lead to lead our marketing efforts and significantly contribute to our growth trajectory. This is a pivotal role for an experienced leader who can inspire and guide a small team, build scalable processes, and drive measurable outcomes. You'll be instrumental in shaping our brand presence, generating high-quality inbound leads, and directly impacting our sales success.

What You'll Do

As our team lead, you will be responsible for:

  • Strategic Leadership & Team Management:
    • Oversee and mentor a team of junior marketers, providing guidance across all aspects of social media, content creation, newsletters, and other marketing activities.
    • Develop and implement comprehensive marketing strategies that align with GrowthDesk's overall business objectives.
    • Foster a collaborative and high-performing team environment.
  • Inbound Prospect Generation:
    • Drive the execution of overall marketing priorities with a strong focus on generating high-quality inbound prospects.
    • Lead initiatives to meet meeting and lead targets, directly supporting overall sales initiatives.
  • Marketing Operations & Automation:
    • Identify and implement automation into workflows to enhance the efficiency and effectiveness of marketing and sales initiatives.
    • Optimize processes to ensure seamless lead nurturing and hand-off to the sales team.
  • Cross-Functional Collaboration:
    • Collaborate closely with the creative and performance marketing teams to ensure cohesive campaigns and maximized results.
    • Work in partnership with sales leadership to align marketing efforts with sales goals and support the entire customer journey.
  • Budget Management & Optimization:
    • Monitor and meticulously track marketing budgets, actively allocating resources based on performance and ROI.
    • Continuously analyze campaign effectiveness and optimize spending for maximum impact.
Qualifications

What You'll Bring

  • At least 5 - 8 years of progressive experience in marketing leadership roles, preferably within B2B Technology, SaaS or Agency
  • Proven track record of developing and executing successful marketing strategies that drive inbound lead generation and achieve sales targets.
  • Deep expertise across various marketing disciplines, including content marketing, social media, email marketing, and digital advertising.
  • Strong understanding of marketing automation platforms and CRM systems.
  • Demonstrated ability to lead, mentor, and inspire a marketing team.
  • Excellent analytical skills with a data-driven approach to decision-making and budget allocation.
  • Exceptional communication, interpersonal, and presentation skills.
  • A proactive, results-oriented mindset with a passion for innovation and growth.
Additional Information

  • - Attractive monthly remuneration with quarterly bonuses

  • - Collaborative and dynamic work environment

  • Regional exposure and opportunities 

    - Remote / Hybrid work arrangement (WFH 4 days) 

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