Marketing Analytics Lead

5 days ago

Philippines Globe Telecom Full time ₱1,500,000 - ₱2,500,000 per year

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Lead data analytics and strategic initiatives, developing and managing analytical models and tools to interpret market data, track KPIs for marketing activities, Collaborate with brand strategy teams to drive data-driven insights for brand development, and provide actionable recommendations to senior management based on comprehensive market analysis.

DUTIES AND RESPONSIBILITIES:

  • Create a strategic measurement strategy against lead and lag metrics. Define and track KPIs to assess cross segment campaign effectiveness across channels and touchpoints, encompassing brand awareness, perception, customer engagement, and market share metrics.
  • Providing data visualization and reporting. Defining reporting requirements, creating and maintaining dashboards for team use.
  • Collaborate in defining the right business questions, answerable by data & insights.
  • Creation and segmentation of Audience data for insights or campaign targeting use.
  • Deliver analytical models if necessary, or project managing models through capability channels.
  • Cultivate a collaborative and innovative environment for a team of analysts and marketing analytics professionals.

REQUIREMENTS:

  • At least 5 years work experience in any quantitative/qualitative analytics discipline
  • Driving marketing performance in a dynamic business environment. Knowledge of telco KPIs is an advantage.
  • Business partnering & ability to influence strategic decisions with marketing insights esp with senior management.
  • Managing a high degree of complexity, bringing together commercial, operational and people considerations, to secure the best outcomes
  • Bachelor's Degree in any related field

Equal Opportunity Employer

Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe's Diversity, Equity and Inclusion Policy Commitment can be accessed

here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

  • Marketing Lead

    2 weeks ago

    , , Philippines Yokly Full time

    Role Overview Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales. You’ll lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform. What...

  • Senior Manager, Marketing Analytics

    2 weeks ago

    , Metro Manila, Philippines GCash Full time

    Overview Join to apply for the Senior Manager, Marketing Analytics role at GCash . Get AI-powered advice on this job and more exclusive features. Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial...

  • Regional Marketing Lead

    2 weeks ago

    , , Philippines Michael Page Full time

    Lead strategic marketing for a leading ethical pharma brand across key markets Join a top multinational pharma with strong regional reach and bold innovation About Our Client Our client is a leading multinational pharmaceutical company dedicated to delivering innovative healthcare solutions. With a strong global footprint and a portfolio of high-quality...

  • Market Analytics Manager

    2 weeks ago

    , Metro Manila, Philippines GCash Full time

    Join to apply for the Market Analytics Manager role at GCash Join to apply for the Market Analytics Manager role at GCash Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation!...

  • Product Analytics and Insights Lead

    2 days ago

    , Metro Manila, Philippines Maya Full time

    Overview Product Analytics and Insights Lead at Maya, you will leverage data-driven insights to shape product strategies that enhance user experience and drive business growth. You are a highly analytical and detail-oriented professional who will drive data-driven decision-making by analyzing product performance, gathering insights, and identifying...

  • Marketing Anayst

    2 weeks ago

    , , Philippines HRTx Inc. Full time

    Overview Marketing Anayst (Data Analytics) (Onsite) Responsibilities Write and optimize SQL queries (Structured Query Language) and work with Google Cloud BigQuery to manage and analyze large datasets. Apply programming knowledge in Python and R for statistical analysis and data modeling. Utilize Excel for advanced data manipulation, reporting, and analysis....

  • Marketing Manager

    2 weeks ago

    , Davao del Sur, Philippines Jabbys marketing Full time

    Overview Develop and execute comprehensive marketing strategies to achieve company objectives. Responsibilities Oversee marketing campaigns across various channels, including digital, social media, and traditional advertising. Manage the marketing budget and analyze campaign performance to optimize ROI. Qualifications Bachelor's degree in Marketing, Business...

  • Marketing Consultant

    2 weeks ago

    , Davao del Sur, Philippines RJSJS MARKETING Full time

    Responsibilities Develop and implement marketing strategies to promote products and services, targeting key demographics and driving brand awareness. Manage and execute digital marketing campaigns, including social media, email marketing, SEO, and content creation, ensuring alignment with overall marketing objectives. Analyze and report on campaign...

  • Marketing Consultant

    2 weeks ago

    , Albay, Philippines C & FDG Engineering & Marketing Full time

    Overview We are seeking a highly skilled and strategic Marketing Consultant to assist in the development and execution of marketing strategies that drive brand awareness, customer engagement, and business growth. The ideal candidate will have a deep understanding of marketing trends, digital tools, and customer behavior, and can deliver data-driven solutions...

  • Data Analytics Team Lead

    4 days ago

    , , Philippines AffinityX Full time

    Ready for your next big career move? AffinityX , a member of the Ayala Group of Companies, is looking for candidates with the following skills and experience for this role. If you think you are a suitable match, we are looking forward to meeting you! Role Overview Drive the analytics strategy focusing on individual performance insights and productivity...