Mass Market Fundraising Lead

At Save the Children Philippines, we attract passionate individuals committed to creating a brighter future for Filipino children. Together, we leverage our expertise in child rights, humanitarian response, and development to drive lasting change. By collaborating with communities, government, and partners, we deliver innovative programs that empower children and build resilient societies.

The Mass Market Fundraising Lead will report directly to the Officer-in-Charge for Fundraising & Marketing (FAM) and will be working closely with the FAM team and external agencies, as needed. The Mass Market Fundraising Lead will design, implement and monitor the organization's Face-to-Face (F2F) and Telemarketing initiatives to ensure timely delivery of income targets. This position will also lead the coordination with external partner agencies/vendors. The Mass Market Fundraising Lead will also support other fundraising initiatives such as fundraisers and events.

Key Responsibility Areas

Strategy Development and Execution 

• Lead in drafting and updating strategies for increasing quality acquisition, donor retention and increasing lifetime value of individual donors, signed up though F2F and Telemarketing.  
• Lead in the execution and delivery of targets for F2F and Telemarketing.
• Lead in the study and development of a business case for in-house F2F fundraising.
• Set up a MEAL system for tracking progress based on the above strategy, delivery of income targets and its links with the Organizational Strategy Plan.
•  Document lessons learned and their application in improving various aspects of the fundraising channels including assessment of income vis-à-vis costs and make appropriate recommendations. 

Face to Face, Telemarketing and Fund Raising Skills Building  

• Update the training and capacity building plan for agency partners (FundPro, SG Labuan,  and others as applicable)  to ensure adequate knowledge on Save the Children programs and fund raising/marketing campaigns
• Deliver the skills building plans for donor acquisition for both agency partners and internal SCP staff for face to face, telemarketing and fundraisers
• Build internal and external team skills in handling queries and potential issues related to the work on face to face, telemarketing and fundraisers
• Ensure the delivery and proper use of collaterals to aid communication with potential donors such as pitch cards, sample products, digital donation sites and other materials/platforms

Monitoring and Problem Solving 

• Set up systems to monitor, document, follow up and report on actions based on identified KPIs for F2F, Telemarketing and other fundraisers
  • Weekly acquisition
  • Attrition and retention
  • Lead acquisition and management
  • Telemarketing conversion
  • Cost-benefit analysis for each channel
• Conduct on-site monitoring and mystery shopping for F2F, and call testing for telemarketing; work with agency partners and FAM team to pursue actions and address issues emanating from the above.
• Provide inputs to account managers and team members in improving the efficiency of donor acquisition through F2F and telemarketing through the Galaxy of Giving approach.
• Lead in resolving issues and addressing challenges related to these income channels.

Branding and Marketing 

• Provide input to the marketing team to sharpen approaches (precision marketing), messaging and methods for donor acquisition and retention focused on F2F, Telemarketing and Fundraisers.
• Provide support in packaging fundraising products, including those of Flagship programs, that resonates well with the mass market.
• Support the drafting and updating of strategies for increasing quality acquisition, donor retention and lifetime value of individual donors, signed up though F2F and Telemarketing, including evidence-based income and expenditure projections
  
  It takes all types of people to do the challenging work we do. Here are some of the specific skills and experiences you'll bring in this role: 

Essential skills, knowledge or experience 

• Above average written, verbal, and interpersonal communication skills
• At least three years of experience in handling F2F, Telemarketing and Fundraisers or parallel settings from the corporate/business sector
• Evidence-based analytical skills focusing on individual giving, particularly in evidence-based projections using current tools in the market (EverGiving, Charitable, F2F Projection tool, Excel worksheets for analysis) 
• Ability to anticipate market trends, needs and design and pivot strategies
• Ability to manage donor relations and engagement 
• Ability to work with the team to integrate F2F and Telemarketing effectively in various funding channels outside of mass market individual giving (ie. individual giving with corporate partners)
• Solutions-oriented, works well under pressure with minimal supervision 
• Self-driven and with can-do attitude in meeting income targets

Desirable skills, knowledge or experience 

• Knowledge of the non-profit or development sector and understanding of global fundraising trends.
• Knowledge and experience in setting-up in-house F2F channel.
• Extensive network.  
• Skilled in use of digital tools such as Canva, Regular Giving Projection Tool, Charitable  App