Performance / Growth Marketing (Onsite)

1 day ago

Taguig, National Capital Region, Philippines Glints Full time $40,000 - $60,000 per year

ABOUT THE ROLE

  • Identify the relevant target audience by utilizing Facebook, Instagram, and Google analytical tools.
  • Develop strong collaborative connections with cross-functional teams to ensure performance marketing strategy, KPIs, and outcomes are aligned.
  • Agile team player, adept at jumping quickly between projects, clients, and tasks without ever missing a beat.
  • Conduct in-depth standard and custom-made effectiveness studies for Facebook & Google advertisers.
  • Design split tests on Google Ads & Facebook Ads by using customer data and third-party tools.
  • Conceptualize digital media strategies to optimize user experience in-app and across Facebook and Google Ads.
  • Develop tools to automate campaign building and feed management processes to help streamline team workflow.
  • Manage the setup, development, and maintenance of Online Marketing infrastructure, including tracking, feeds, pages, and data.
  • Assist in the reporting of daily marketing outcomes.
  • Perform thorough keyword research as well as search behavior and audience research.
  • Plan and implement SEM tactics both on-page and off-page, including link building, viral marketing, metadata sculpting, site speed optimization, content optimization, and more.
  • Champion and implement SEM projects, maintain adherence to targets, and monitor progress and performance along the way.
  • Work with Development teams to ensure SEM best practices are properly implemented on websites and web pages.
  • Investigate organic conversion drop-offs; come up with tactics.
  • Generate reports and communicate SEM performance to company stakeholders.

QUALIFICATIONS AND EXPERIENCE

  • Requires 1–2 years of working experience in Google Ads and Facebook Ads campaign management.
  • Experience with benchmarking metrics such as Cost-per-Click (CPC), Cost-per-Install (CPI), Click-Through-Rate (CTR), and Return on Ad Spend (ROAS).
  • Deep understanding of digital marketing strategies, concepts, and best practices.
  • Ability to develop presentations with deep insights, technical content, and recommendations to customers by analyzing online user behavior, conversion data, and customer journey.
  • Good spoken and written communication in the local language and English.
  • Knowledge of Microsoft Office applications (Word, Excel) and G Suite.
  • A problem-solver in finding solutions to move customer numbers to a positive angle and able to think from the perspective of a user.
  • Must be willing to work onsite in BGC, Taguig

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