Brand Manager

11 hours ago

Makati City, National Capital Region, Philippines Frankie General Store Full time ₱1,200,000 - ₱2,400,000 per year

About Frankie General Store

At Frankie General Store, we're more than a retail space; we're curators of community experiences. Our purpose is to make every purchase meaningful by enabling purpose-driven businesses to connect to more people and create a positive impact to local communities.

Job Description:

We are looking for a dedicated Brand Manager to join our team. You will be responsible for assisting brands as they enter Frankie General Store and ensuring their ongoing success. This role would not only focus on traditional marketing but also emphasize
community engagement, sustainability, and meaningful storytelling
.

Key Responsibilities:

  • Lead in the onboarding and integration of new brands.
  • Provide exceptional service and support to brand partners.
  • Maintain up-to-date knowledge of all brands and products.
  • Ensure brand standards are consistently met.
  • Monitor and report on the performance of brand initiatives.

Brand Strategy & Identity

  • Develop and implement strategies to build and maintain the store's brand image.
  • Ensure consistent brand messaging across all channels (in-store, online, social media).
  • Position Frankie General Store as a hub for sustainable and community-driven retail

Marketing & Campaigns

  • Plan and execute marketing campaigns to promote products, services, and events.
  • Collaborate with the social media team to align digital content with brand objectives.
  • Monitor campaign performance and adjust strategies to maximize engagement and sales.

Market Research & Insights

  • Analyze consumer trends and competitor activities.
  • Gather feedback to refine brand positioning and improve customer experience.
  • Identify opportunities for growth in both physical and digital retail spaces.

Leadership & Coordination

  • Work closely with cross-functional teams (sales, operations, social media).
  • Provide guidance to ensure brand consistency in all customer touchpoints.
  • Report directly to senior management on brand performance and strategy outcomes.

Qualifications

  • Experience in
    retail, lifestyle, or community-driven brands
    is a plus.
  • Bachelor's degree in marketing, communications, or business management.
  • At least 6 months -1 year experience as a brand manager
  • Excellent skills in storytelling, branding, and customer engagement
  • Ability to balance
    creative vision with analytical insights
    .
  • Leadership and collaboration skills to manage diverse teams and partners.

What we offer:

  • Professional growth opportunities.
  • Health and Medical Benefits benefits.
  • A vibrant and inclusive work environment.
  • Employee discounts
  • The chance to make a tangible impact on our brands and communities.

Submit your resume and creative portfolio at with subject "Application for Brand Manager"

  • Brand Manager Brand Manager

    1 week ago

    Makati City, National Capital Region, Philippines Nestle Operational Services Worldwide SA Full time ₱1,800,000 - ₱2,500,000 per year

    Main Purpose of the RoleAs a Brand Manager, you will be responsible for building strong, consumer-centric brands that deliver exceptional business results. You'll lead brand strategy, innovation, and communication efforts to ensure our brands delight target consumers and drive growth.Key ResponsibilitiesDevelops thorough understanding of target consumers,...

  • brand manager and associate brand manager

    12 hours ago

    Makati City, National Capital Region, Philippines El Proveedor Inc. Full time ₱400,000 - ₱800,000 per year

    Brand ManagerKey Responsibilities:Develop and execute brand strategies and marketing plans to achieve business objectives.Manage the brand's overall image and ensure consistency across all marketing channels.Conduct market research and analyze trends to identify opportunities for brand growth.Plan and oversee advertising, promotions, and product launch...

  • Brand Manager

    2 weeks ago

    Makati City, National Capital Region, Philippines Future First Talents Full time ₱1,200,000 - ₱2,400,000 per year

    Brand ManagerLocation:Onsite – Makati CityIndustry:Retail / Fashion & ClothingAbout the RoleWe are seeking astrategic and creative Brand Managerto lead the development, execution, and performance of marketing initiatives for a well-established clothing brand. This role will be responsible for driving brand growth, ensuring consistent brand identity across...

  • Brand Manager

    11 hours ago

    Makati City, National Capital Region, Philippines HRTX Full time ₱1,200,000 - ₱2,400,000 per year

    Brand Manager Lifestyle & TimepiecesWe are seeking a strategic and creative Brand Manager to lead the growth, positioning, and market presence of our lifestyle brands, with a strong focus on timepieces. The role requires a balance of brand-building, commercial strategy, and cross-functional leadership to ensure consistent execution across marketing, retail,...

  • Brand Manager

    6 days ago

    Makati City, National Capital Region, Philippines HRTX Consulting Full time ₱500,000 - ₱1,000,000 per year

    Position: Brand ManagerWork Location: MakatiWork Set-Up: Full OnsiteSchedule: Monday Friday | DayshiftOpen Budget for nowAbout the RoleThe Brand Manager is responsible for driving brand growth and achieving business objectives by developing and implementing effective brand strategies, marketing campaigns, and retail initiatives. This role requires strong...

  • Brand Manager

    2 weeks ago

    Makati City, National Capital Region, Philippines Angkas Full time ₱4,000,000 - ₱8,000,000 per year

    12-Month Calendar Management: Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments.Brand Equity Building: Develop and safeguard Angkas' brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with...

  • Brand Manager

    6 days ago

    Makati City, National Capital Region, Philippines HR TechX Corp. Full time

    We are seeking an experienced Brand Manager to develop and execute marketing strategies that enhance brand positioning, drive consumer engagement, and maximize sales performance. This role requires a strong background in retail or distribution, a deep understanding of market trends, and the ability to collaborate with cross-functional teams to strengthen the...

  • Brand Manager

    6 days ago

    Makati City, National Capital Region, Philippines HRTX Full time ₱40,000 - ₱80,000 per year

    We are looking for a Brand Manager to drive brand growth and deliver business results. This role is responsible for developing and implementing effective brand strategies, marketing campaigns, and retail initiatives. The ideal candidate combines strong analytical, creative, and leadership skills to manage end-to-end brand performance, from product lifecycle...

  • Brand Manager

    6 days ago

    Makati City, National Capital Region, Philippines HRTX consulting Full time

    Position: Brand ManagerWork Location: MakatiWork Set-Up: Full OnsiteSchedule: Monday – Friday | DayshiftAbout the RoleThe Brand Manager is responsible for driving brand growth and achieving business objectives by developing and implementing effective brand strategies, marketing campaigns, and retail initiatives. This role requires strong analytical,...

  • Brand Manager

    6 days ago

    Makati City, National Capital Region, Philippines HRTX Full time ₱1,200,000 - ₱2,400,000 per year

    Key ResponsibilitiesBrand Strategy & GrowthDevelop and execute brand strategies that align with the company vision and consumer trends.Conduct market research to identify customer insights, competitive landscapes, and new opportunities.Build and maintain strong brand identity, including messaging, positioning, and visual direction.Translate global and...