Brand Manager

10 hours ago

Makati City, National Capital Region, Philippines HRTX Full time ₱2,000,000 - ₱2,500,000 per year


Work Schedule: Monday to Friday (Onsite: 8:30 AM - 6:00 PM)
Location: Makati
Industry: Distribution and Retail Industry

The Brand Manager analyzes financial reports to develop strategies that drive brand performance, explores distribution opportunities, and leverages technology to execute and optimize digital marketing campaigns. They lead cross-functional teams, ensure timely execution of initiatives, and train stakeholders to meet business objectives.

Key Responsibilities:

  • Brand & Product Strategy: Develop and implement brand strategies, manage product lifecycles, and align local goals with overall business objectives through market research and competitor analysis.
  • Marketing & Campaigns: Lead integrated marketing efforts across digital, PR, and in-store channels to drive brand awareness, customer engagement, and loyalty.
  • Retail & Visual Merchandising: Ensure brand consistency across retail channels, implement visual standards, and support sales teams to enhance in-store performance.
  • Partnerships & Collaborations: Build and manage relationships with influencers, retailers, and partners to expand brand reach and visibility.
  • Leadership & Budget Management: Lead cross-functional teams, mentor brand associates, and manage marketing budgets for efficient execution of initiatives.

Qualifications:

  • Graduate of BS Marketing Management or any related course
  • At least 3 years of experience in the same capacity preferably in the retail industry
  • Proficient computer skills- MS Applications, Social Media
  • Good oral and written communication
  • Good interpersonal skills
  • Highly organized and attention to detail and accuracy
  • Has a sense of urgency and follow-thru

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