Business Development Manager
2 weeks ago
The
Business Development Manager
is responsible for identifying and pursuing new business opportunities to drive revenue growth and market expansion within the FMCG sector. This role involves strategic planning, relationship management, and collaboration with cross-functional teams to develop and implement initiatives that enhance brand presence, optimize distribution channels, and increase sales performance.
1. Distributor Sales Team Management & Development
Manage & develop distributor sales team to ensure the achievement of sales goals.
Develop and maintain sales training programs to enhance team performance and productivity.
2. Market and Data Analysis
Analyze sales data (sell in and sell out) to identify trends and opportunities for growth.
Develop and maintain a sales pipeline to forecast and track future sales opportunities.
3. Budget and Process Management
Develop and manage sales budgets (TP, DA, and BDF) to ensure financial targets are met.
Manage distributor claims to ensure timely and accurate processing.
4. Cross Functional Collaboration
- Implement strategies and work cross-functionally with Sales Info, Sales Strategy, Credit & Collection, Accounting, Marketing and Trade Marketing to achieve sales goals and ensure alignment across departments.
5. Sales Strategy and Implementation
Develop and implement sales strategies to drive growth and expand market share.
Monitor and analyze competitor activities to adjust strategies and maintain competitive advantage.
6. Customer Relationship Management
Develop and maintain relationships with key customers under General Trade to drive sales growth
Develop and execute strategic account plans to optimize distribution efficiency, maximize sales potential, and achieve mutually beneficial goals.
Maintain strong trade relations, cultivating partnerships to secure additional distribution channels and market presence.
Implement trade initiatives and promotional activities to stimulate sales and capture new market segments.
Address trade challenges and identify business opportunities for supermarket and grocery accounts, recommending and implementing programs that maximize sales and profitability.
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