Head, Institutional Brand Marketing

17 hours ago

Makati City, National Capital Region, Philippines Metrobank Full time ₱2,000,000 - ₱2,500,000 per year

Be #InGoodHands with Metrobank

Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development.

With Metrobank, a meaningful life is within your reach

Position Title: Head, Institutional Brand Marketing

Specific Duties & Responsibilities

  • Drives overall brand strategy and growth plan.
  • Supports the CMO on long term planning and strategy.
  • Champions brand consistency and customer centricity.
  • Leads growth initiatives to strengthen brand promise and proposition.
  • Improves the brand experience both offline and online.
  • Identifies opportunity areas for development based on consumer and market trends.
  • Drives the brand experience and brand visibility in our branches.
  • Ensures marketing efforts are effectively translated and clear when executed in the branches.
  • Should be able to deliver other requirements of the team that will be assigned from time to time.

Other Details:

Rank: Senior Officer

Business Unit: Analytics, Brand, Communications and Marketing Technology Group

Office Location and Schedule: GT Tower, Ayala, Makati. Monday to Friday, 08:30 – 06:00 PM

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