Marketing Head

4 days ago

Makati City, National Capital Region, Philippines InfiniVAN Inc. Full time

WHAT WE OFFER:

Premium HMO with 350,000 MBL and 3 dependents with 250,000 MBL each

50% discount on Shinagawa's Lasik and Aesthetics

20% discount with Shinagawa Pharmacy

FREE Meal

FREE Shuttle Service

Friday Bonding

Rewards and incentives

Training and Engagement activities

Career advancement opportunities

Paid referral program

ABOUT US:

InfiniVAN, Inc. is a Japan-affiliated digital solutions and telecommunications company in the Philippines that offers and delivers:

  • World-class Connection
  • Guaranteed and Real Fiber Speed
  • Reliable Access and Services

We provide a business Internet user experience that is at par with global standards, delivered via end-to-end Fiber Optic Network Infrastructure that is fully redundant and backed up by experienced and reliable management and technical support teams.

Job Summary:

The Marketing Head for our telecommunications company will lead the development and execution of strategic marketing initiatives designed to enhance brand visibility, drive customer acquisition, and maximize revenue across all product and service lines. This role requires a deep understanding of the telco industry, market dynamics, and emerging technologies, along with strong leadership capabilities to manage cross-functional teams and multi-channel campaigns.


Key Responsibilities:
  • Develop and implement comprehensive marketing strategies aligned with the company's telco products and services, including mobile, broadband, enterprise solutions, and digital offerings.
  • Lead, motivate, and manage the marketing team to execute impactful campaigns that resonate with target segments, including consumers, businesses, and enterprises.
  • Oversee brand positioning, product launches, pricing promotions, and customer engagement initiatives in a highly competitive telecommunications market.
  • Conduct market research and competitive analysis specific to the telco industry to identify growth opportunities and mitigate risks.
  • Collaborate closely with sales, network operations, product development, and customer service teams to ensure seamless go-to-market strategies and customer experience.
  • Manage digital marketing channels including social media, SEO/SEM, email marketing, and online advertising to drive customer acquisition and retention.
  • Optimize marketing budget allocation to maximize ROI across various campaigns and initiatives.
  • Monitor key performance indicators (KPIs), market trends, customer feedback, and campaign effectiveness, making data-driven decisions to adjust strategies.
  • Build strategic partnerships with media, advertising agencies, technology vendors, and industry stakeholders.
  • Ensure regulatory compliance in all marketing communications, adhering to telecommunications laws and guidelines.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA or advanced degree preferred.
  • Minimum of 7-10 years of progressive marketing experience within the telecommunications industry.
  • Proven track record in leading marketing teams and delivering successful product campaigns and brand initiatives in a telco environment.
  • Strong knowledge of telecom products, market trends, customer behavior, and regulatory environment.
  • Proficiency with digital marketing platforms
  • Excellent leadership, communication, negotiation, and stakeholder management skills.
  • Strategic thinker with a data-driven and customer-centric approach.
  • Ability to manage multiple projects under tight deadlines and fast-paced industry conditions.

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