Product Marketing Manager

7 days ago

Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time ₱1,200,000 - ₱2,400,000 per year

Professional Experience:

  • At least 7 years of progressive experience in product marketing, preferably in the HVAC, appliances, consumer electronics, or durable goods industries

  • Proven track record of launching and managing products across multiple market segments

  • Strong experience collaborating with sales, R&D, supply chain, and marketing teams

  • Background in developing customer personas, value propositions, and messaging frameworks

Functional Competencies:

  • Product lifecycle management

  • Go-to-market (GTM) strategy

  • Competitive and market analysis

  • Cross-functional program leadership

  • Value proposition and content development

  • Pricing and portfolio strategy

  • Channel/customer understanding

Technical Skills:

  • Proficient in product management and analytics tools (e.g., Power BI, Tableau, MS Excel)

  • Familiarity with CRM and campaign platforms (e.g., Salesforce, HubSpot)

  • Experience with marketing research tools and methodologies

  • Comfortable working with engineering or technical teams in translating features to benefits

Systems & Applications:

  • Graphic Design/Media Tools

  • MS Office

  • Marketing Platforms

Key Responsibilities:

Product Positioning and Messaging

  • Define clear product positioning, messaging, and customer value propositions for HVAC and WRAC lines
  • Translate technical features into customer-centric benefits and selling points
  • Develop marketing collateral, product presentations, and sales enablement tools

Go-To-Market Strategy and Execution

  • Lead GTM planning and execution for new product launches, enhancements, and seasonal rollouts
  • Coordinate across departments to align product availability, pricing, promotions, and communications
  • Manage product launch timelines and internal stakeholder readiness

Market and Competitive Intelligence

  • Monitor market trends, customer needs, and competitor activity
  • Conduct SWOT analyses and create competitor battlecards and reports
  • Partner with research agencies and internal teams to validate insights

Product Lifecycle Management

  • Manage the product portfolio from launch to end-of-life, including rationalization decisions
  • Drive product updates or bundling strategies based on performance and market response
  • Work with supply chain and sales to balance product availability with demand

Pricing and Portfolio Strategy

  • Support pricing strategy development based on market research, cost structures, and competitive positioning
  • Work with finance and product teams to define profitable pricing structures
  • Review performance of SKUs and propose adjustments as needed

Cross-functional Collaboration and Stakeholder Engagement

  • Act as the product marketing lead in cross-functional meetings and reviews
  • Collaborate with Brand, Trade Marketing, R&D, and Sales to align messaging and execution
  • Facilitate knowledge-sharing across teams through training sessions and internal comms

  • Product Marketing Head

    7 days ago

    Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time ₱2,000,000 - ₱2,500,000 per year

    Professional Experience:Minimum of 10 years of progressive experience in product marketing or category management, preferably in HVAC, appliances, or consumer electronicsAt least 3–5 years in a leadership or team management roleProven track record of launching, managing, and growing product lines with measurable business impactStrong background in...

  • Influencer Marketing Specialist

    1 hour ago

    Ayala Alabang, National Capital Region, Philippines TRND Marketing Full time ₱180,000 - ₱300,000 per year

    Position: Influencer Marketing SpecialistDepartment: Marketing – Brand DealsWork Setup: Onsite (Muntinlupa)Main Responsibilities:Participate in the ideation and creation of influencer campaigns for acquiring and maintaining KOLs/influencers.Identify, select, coordinate, and follow up with influencers to ensure the smooth execution of campaigns.Analyze and...

  • Marketing Manager

    1 week ago

    Ayala Alabang, National Capital Region, Philippines ULAP Networks Inc Full time ₱720,000 - ₱1,200,000 per year

    Key ResponsibilitiesDevelop and execute marketing strategies aligned with business goals for IT and telecom services (e.g., cloud, connectivity, cybersecurity, enterprise solutions).Plan and implement integrated marketing campaigns (digital, events, social media, PR) to generate leads and build brand visibility.Oversee market research, competitive analysis,...

  • Brand Marketing Manager

    7 days ago

    Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time ₱2,000,000 - ₱2,500,000 per year

    Professional Experience:Minimum of 7 years of experience in brand management or integrated marketing roles, preferably in consumer electronics, appliances, or other durable goods industries.Demonstrated experience in conceptualizing and launching successful marketing campaigns across ATL, BTL, and digital platforms.Proven background in cross-functional...

  • Brand Marketing Manager

    2 weeks ago

    Ayala Alabang, National Capital Region, Philippines Filinvest Group Full time ₱1,500,000 - ₱2,500,000 per year

    Key Responsibilities:Team Leadership & Project ManagementManage a dynamic project marketing team, ensuring effective collaboration, productivity, and performance.Oversee end-to-end execution of marketing plans aligned with business objectives and sales strategies. Marketing Strategy & ExecutionDevelop and implement strategic marketing plans to promote real...

  • Livestream Ambassador

    2 weeks ago

    Ayala Alabang, National Capital Region, Philippines TRND Marketing Full time ₱180,000 - ₱300,000 per year

    Join Our Team at TRND MarketingAre you ready to revolutionize the way we engage with customers online? At TRND Marketing, we're a dynamic Ecommerce Marketing company specializing in TikTok Shop partnerships (TSP) and Multichannel Network (MCN) services. Located in Cupang, Muntinlupa, we're at the forefront of innovative marketing strategies.Job...

  • Media Buyer

    4 weeks ago

    Ayala Alabang, National Capital Region, Philippines TRND Marketing Full time

    OverviewAs a Media Buyer, you will plan, execute, and optimize paid media campaigns across Meta (Facebook & Instagram), Lazada, Shopee, and TikTok. This role requires a strategic approach to media buying, a deep understanding of platform advertising tools, and the ability to turn performance data into actionable improvements. You will collaborate closely...

  • Digital Marketing Manager

    2 weeks ago

    Ayala Alabang, National Capital Region, Philippines Multiflex RNC Phils, Inc. Full time ₱1,500,000 - ₱2,500,000 per year

    Multiflex RNC Philippines, Inc. (URATEX)Km. 23 East Service Road, Cupang, Muntinlupa CityDUTIES & RESPONSIBILITIESResponsible for overall success of all Sleep BU's social media platforms via relevant, informative and entertaining content.Ensures smooth operations within the Sleep BU's Digital Marketing Group.Plotting the digital marketing objectives, goals,...

  • Ads Specialist

    2 weeks ago

    Ayala Alabang, National Capital Region, Philippines TRND Marketing Full time ₱900,000 - ₱1,200,000 per year

    As an Ads Specialist, you will plan, execute, and optimize paid media campaigns across Meta (Facebook & Instagram), Lazada, Shopee, and TikTok. This role requires a strategic approach to media buying, a deep understanding of platform advertising tools, and the ability to turn performance data into actionable improvements. You will collaborate closely with...

  • Media Buyer

    7 days ago

    Ayala Alabang, National Capital Region, Philippines TRND Marketing Full time ₱20,000 - ₱27,000 per year

    Job description:As a Media Buyer, you will plan, execute, and optimize paid media campaigns across Meta (Facebook & Instagram), Lazada, Shopee, and TikTok. This role requires a strategic approach to media buying, a deep understanding of platform advertising tools, and the ability to turn performance data into actionable improvements. You will collaborate...