Product Marketing Manager

2 weeks ago

Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time ₱1,200,000 - ₱2,400,000 per year

Professional Experience:

  • At least 7 years of progressive experience in product marketing, preferably in the HVAC, appliances, consumer electronics, or durable goods industries

  • Proven track record of launching and managing products across multiple market segments

  • Strong experience collaborating with sales, R&D, supply chain, and marketing teams

  • Background in developing customer personas, value propositions, and messaging frameworks

Functional Competencies:

  • Product lifecycle management

  • Go-to-market (GTM) strategy

  • Competitive and market analysis

  • Cross-functional program leadership

  • Value proposition and content development

  • Pricing and portfolio strategy

  • Channel/customer understanding

Technical Skills:

  • Proficient in product management and analytics tools (e.g., Power BI, Tableau, MS Excel)

  • Familiarity with CRM and campaign platforms (e.g., Salesforce, HubSpot)

  • Experience with marketing research tools and methodologies

  • Comfortable working with engineering or technical teams in translating features to benefits

Systems & Applications:

  • Graphic Design/Media Tools

  • MS Office

  • Marketing Platforms

Key Responsibilities:

Product Positioning and Messaging

  • Define clear product positioning, messaging, and customer value propositions for HVAC and WRAC lines
  • Translate technical features into customer-centric benefits and selling points
  • Develop marketing collateral, product presentations, and sales enablement tools

Go-To-Market Strategy and Execution

  • Lead GTM planning and execution for new product launches, enhancements, and seasonal rollouts
  • Coordinate across departments to align product availability, pricing, promotions, and communications
  • Manage product launch timelines and internal stakeholder readiness

Market and Competitive Intelligence

  • Monitor market trends, customer needs, and competitor activity
  • Conduct SWOT analyses and create competitor battlecards and reports
  • Partner with research agencies and internal teams to validate insights

Product Lifecycle Management

  • Manage the product portfolio from launch to end-of-life, including rationalization decisions
  • Drive product updates or bundling strategies based on performance and market response
  • Work with supply chain and sales to balance product availability with demand

Pricing and Portfolio Strategy

  • Support pricing strategy development based on market research, cost structures, and competitive positioning
  • Work with finance and product teams to define profitable pricing structures
  • Review performance of SKUs and propose adjustments as needed

Cross-functional Collaboration and Stakeholder Engagement

  • Act as the product marketing lead in cross-functional meetings and reviews
  • Collaborate with Brand, Trade Marketing, R&D, and Sales to align messaging and execution
  • Facilitate knowledge-sharing across teams through training sessions and internal comms

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