Strategic & Performance Marketing Division Head

6 hours ago

Makati City, National Capital Region, Philippines PSBank Official Full time ₱2,000,000 - ₱2,500,000 per year

Job Summary:

The Head of Strategic and Performance Marketing Division will lead the development and execution of comprehensive and data-driven marketing strategies that drive growth, enhance brand presence, and optimize performance across all channels/ customer touchpoints. This individual will oversee data-driven decision-making, integrate brand and performance marketing, and foster collaboration to achieve business goals. He/she will also foster and grow partnerships with different merchants/ brands to strengthen Bank positioning.

Job Duties and Responsibilities:

Strategic Leadership

 Develop and implement the overarching marketing strategy/campaigns aligned with business objectives.  Develop new products or product enhancements, as necessary.

 Identify market trends, competitive insights, and consumer behaviors

Performance Marketing Management

 Oversee performance marketing efforts across paid search, social media, programmatic, affiliate, and other traditional, branch, and digital channels.

Data Analysis & Insights

 Establish and track KPIs for all marketing activities, creating detailed performance reports.

 Drive predictive modeling and performance forecasting to anticipate trends and market shifts.

Brand Strategy & Development

 Ensure the brand's voice and messaging are consistent across all platforms.

 Develop initiatives/communication campaigns that enhance brand reputation and differentiation in the market.

Team Leadership & Collaboration

 Build, mentor, and lead a high-performing marketing team.

 Foster a culture of innovation, collaboration, and continuous learning.

Emerging Trends & Technologies

 Stay updated on the latest marketing tools, technologies, and trends.

Qualifications:

 Bachelor's degree in Marketing, Business, Finance or related field.

 At least 10 years' experience in marketing, strategy or related fields, with 5+ years in a leadership or management role, preferably in banking, fintech, financial services or other regulated industries.

 Proven experience in strategic and performance marketing, preferably in leadership roles.

 Strong analytical and problem-solving skills with a track record of data-driven decision-making.

 Exceptional leadership, communication, and interpersonal skills.

 Ability to manage multiple priorities and deliver under tight deadlines.

 willing to work 100% onsite

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